Last week we made $148,000 for a client. In 60 hours. Selling one product. Using only email marketing. We’ve said it once. We’ll say it again. Email marketing is an essential tool in your small business marketing arsenal. Email marketing is as powerful today as it was 42 years ago when, in 1978, Gary Thuerk,…
Nobody likes spam. Of the canned mystery meat variety or of the email variety that lands up in your inbox unasked for. Which is why many celebrated the July 2014 Canadian Anti-Spam Legislation ruling, a law generally prohibiting individuals and businesses from sending commercial email to Canadians without their consent. But for small businesses and…
Welcome to our annual round-up of the top marketing tips for 2017. We’re well into the first quarter now and after answering questions from our clients about where to focus this year, we thought we should share some of this information that will continue to be important as the year rolls on. Captain Obvious Does Marketing…
It would be safe to say January got away from us. We had intended to post our top 5 online marketing tips for 2016 on January 2nd, but, you know, time flies. Still, we do have some great tips we’d like to share with you. Better late than never. Besides, it’s February which is…
83% of B2B marketers are still using email marketing via electronic newsletters to reach their target audience. That’s the latest stat according to a survey from the Content Marketing Institute, entitled B2B Content Marketing: 2015 Benchmarks, Budgets and Trends – North America. And B2B is not the only area which still likes a bit of…
Marketing has always been a complex beast, however never has it be more important to have your digital house in order than in 2015. Everyone, and we mean everyone, is online. Searching, chatting, engaging, buying, reviewing… If you offer a product or service, consumers will likely look online first. It may all start with a…
With July 1st approaching, there is much buzz about CASL. Why July 1st and what is CASL you ask? Here are our Top 10 FAQ’s about CASL, garnered through reading the legislation, media reports, and acquiring our own legal consultation – UPDATED July 27th. Please note where recommendations are included, it is our marketing advice,…
So you’re recovering from the gluttonous holidays where you maybe imbibed in a few too many beverages, lots of incredible food and now you’re thinking about that New Year’s resolution you just made to yourself about getting in shape? This is the perfect opportunity to apply that same resolution to your business marketing efforts, starting…
With so many channels and ways to talk to your brand fans & customers, it can get confusing as to the best practice on how to write better emails or communicate on your different channels. Fortunately, the good people at Vertical Response, who we work with extensively for our email marketing services, have created a…