Your business, whether you have a physical, brick-and-mortar storefront (e.g. restaurants, car dealerships, experience provider), multiple locations (e.g. restaurant chain, hotels) or offer your services at the customer location (e.g. plumbers, electricians) needs to have a Bing Places for Business listing. Why is Bing Places For Business Important While Google My Business is by far…
We hear what you’re saying, “another top SEO tips” blog, but there is a reason why it is still such a hot topic…most businesses are STILL missing the mark when it comes to optimizing their digital presence! Add to that the fact that the goalposts have significantly shifted in the last few years, and you…
As a boutique marketing agency, sometimes people may think we are too small, don’t have the expertise, or the capacity to get much done…but OH BOY! When we compiled some of the things we’ve accomplished and places we’ve gone this past year, even with COVID-19 limiting some of our operations, we’ve still put in some…
Top 7 Social Media Trends for 2021 What’s Trending, and How Businesses Can Get Ahead in 2021. Over recent years, social media has increasingly intertwined itself within our everyday lives and daily routines – especially in 2020 when COVID-19 has us spending more time at home and socializing online. During the pandemic, TikTok dominated as…
If you’ve gone through the effort of developing a website, no matter how big or small, you’ll want to make sure that you’ve incorporated some best practices for websites to ensure that it’s visible, usable, and converts to your desired goals. We’ve had our fair share of involvement with a variety of websites and have…
As the COVID-19 crisis came to a head over the week of March 15th in Canada, one resounding message came through from many clients: Hit the pause button. Pause campaigns, pause social media, pause it all. This response is understandable given so much uncertainty, however, there is an argument why businesses should not hunker down…
These are unprecedented times for all, and during the ongoing COVID-19 situation we want you to know that we are here for you and your business. Our team is as hard-working as ever to meet your marketing needs and collaborate with you to adjust your strategies accordingly on an as-needed basis. While the team might…
With trends in digital marketing changing rapidly, it is important to stay up to date to ensure marketing efforts remain effective. While we would all love it if it was as simple as going “Hey Alexa, how do I improve my digital marketing in 2020?” it isn’t quite that easy, but our team at the Web…
What is the difference between a business that comes in the top few results of a Google search, and one that doesn’t? Besides garnering more business through organic search, those that utilize most or all of the Google Suite of tools will find that their listings are displayed more favourably. Your business can have the…
Content, and by extension, content marketing, is evolving at breakneck pace. One major standout in the evolution of content is the use of visual content to brand, market, promote, and develop relationships with viewers. How can you create and use visual content that people remember, share, and click? Let’s delve into the vitals of visual…