Posts Categorized: Online Reputation

Online Relationship Management: What is it, and How to Improve your ORM.

Building and maintaining online relationships with customers and stakeholders is paramount for business success in today’s digital environment. Online Relationship Management (ORM) refers to businesses’ strategies and practices to interact, engage, and nurture relationships with their customers through digital channels. From social media platforms to email marketing and online review programs, ORM plays a pivotal… Read more »

Biking near an orchard

How to Claim and Optimize Your Tripadvisor Listing

If you have a hotel, vacation rental, restaurant, or attraction, then you should claim and optimize your Tripadvisor listing, as it is where travellers go to research. By the end of 2020, there were over 884 million reviews and opinions on travel experiences on Tripadvisor, a number hard not to ignore. Even with the devastating… Read more »

How to Optimize Your Google Business Profile

We have written about how to Get Right with Google in previous posts but did you know that your Google Business Profile is free and one of the first things a prospective customer will see when searching online? It is the key citation for businesses, and for some of you, it may be more important… Read more »

Bing imagery

How to Claim and Optimize Your Bing Places for Business Listing

Your business, whether you have a physical, brick-and-mortar storefront (e.g. restaurants, car dealerships, experience provider), multiple locations (e.g. restaurant chain, hotels) or offer your services at the customer location (e.g. plumbers, electricians) needs to have a Bing Places for Business listing. Why is Bing Places For Business Important While Google My Business is by far… Read more »

Managing Your Online Reputation

The Holy Trinity of Online Reputation Management for Your Tourism Business

Managing the online reputation of your tourism business, or any business for that matter, is of critical importance in today’s digital world. With dozens, if not hundreds of articles by major news sites like Inc. and Forbes talking about  how to keep your online reputation from affecting your bottom line and sharing some of the horror stories… Read more »

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