In an ever-changing marketing landscape, it can feel like mission impossible to keep up, especially with new strategies, social media platforms, and technologies popping up on a regular basis. While PIVOT [cue Ross Geller voice] is a word we’re all familiar with, staying flexible with marketing tactics can help businesses stay resilient, relevant, and responsive…
We have written about how to Get Right with Google in previous posts but did you know that your Google Business Profile is free and one of the first things a prospective customer will see when searching online? It is the key citation for businesses, and for some of you, it may be more important…
Your business, whether you have a physical, brick-and-mortar storefront (e.g. restaurants, car dealerships, experience provider), multiple locations (e.g. restaurant chain, hotels) or offer your services at the customer location (e.g. plumbers, electricians) needs to have a Bing Places for Business listing. Why is Bing Places For Business Important While Google My Business is by far…
We hear what you’re saying, “another top SEO tips” blog, but there is a reason why it is still such a hot topic…most businesses are STILL missing the mark when it comes to optimizing their digital presence! Add to that the fact that the goalposts have significantly shifted in the last few years, and you…
If you’ve gone through the effort of developing a website, no matter how big or small, you’ll want to make sure that you’ve incorporated some best practices for websites to ensure that it’s visible, usable, and converts to your desired goals. We’ve had our fair share of involvement with a variety of websites and have…
With trends in digital marketing changing rapidly, it is important to stay up to date to ensure marketing efforts remain effective. While we would all love it if it was as simple as going “Hey Alexa, how do I improve my digital marketing in 2020?” it isn’t quite that easy, but our team at the Web…
What is the difference between a business that comes in the top few results of a Google search, and one that doesn’t? Besides garnering more business through organic search, those that utilize most or all of the Google Suite of tools will find that their listings are displayed more favourably. Your business can have the…
Mobile friendly websites are important to Google, and your users. More than important, these days mobile friendly websites are non-negotiable! Not only are your current and potential customers visiting your website on mobile devices more than ever before, now Google is telling them if it will be readable on their phones, before they even click thru to your site….
PR and SEO can be the best of friends. Here’s how and why! When many think about Public Relations, the first thing that comes to mind is the press release. While this is a tried, tested and often effective public relations tactic, it has been abused by so many as part of link building schemes…
