Native advertising is a form of paid media – most often online advertising – that matches the form and function of the platform on which it appears. (Read: It looks and reads like the natural content of the site on which it pops up.) In a basic form, think of native advertising as a redesigned model of advertorial for the current generation of savvy online consumers.
Native ads are usually content based where the information is useful, interesting, highly targeted to its readership, similar to other information on the site on which it lives, and not a direct sell. Furthermore, they are usually delivered to the reader in stream or feed so the user experience is not disrupted in any way. In short, it is content dressed up to look like editorial, but which is actually paid for – the giveaway being the ‘Sponsored’ or ‘Promoted’ label which native ads must include.
Done right, native ads have great potential for your brand. It has been reported that consumers look at native ads 2% more than editorial content even, while 97% of mobile media buyers report that native ads are very or somewhat effective at achieving branding goals.
Why the cat? Why not.
Do you want to try your hand at native advertising? Let us help you get it right.