This is a field of SEO that has changed dramatically over the past few years.
After a year or more of Google encouraging website owners and their SEO professionals to not participate in link building/buying schemes, it released the Panda Update and lowered the gavel. With a bang for some.
Does that mean Link Building is Dead?
No, it means that participating in link building farms and similar tactics is dead (or should be) but not that the concept of incoming links is. We must look to more organic methods of generating referrals from other sites. Because that is, at its essence, what an incoming link is: a referral.
Social media and creating quality content are two examples of organic link building methods.
Ready to look at your organic link building?