Cat videos. That’s right. Cat videos are the next big thing in marketing. If you don’t have any planned for your 2016 Marketing Plan, you better think again. #marketingstrategy #justkidding Just kidding, everyone: a mere bit of Friday Fun to inspire you to new heights in marketing next week. That said, in 2014 there were…
83% of B2B marketers are still using email marketing via electronic newsletters to reach their target audience. That’s the latest stat according to a survey from the Content Marketing Institute, entitled B2B Content Marketing: 2015 Benchmarks, Budgets and Trends – North America. And B2B is not the only area which still likes a bit of…
A New Year brings new resolutions and The Web Advisors are pleased to provide some key online marketing tips for 2014 for companies who have optimizing their online presence on their lists. 1. Have a Plan. Setting realistic goals and objectives is step 1 for “if you don’t know where you are going, any road…
6 Tips For Managing Online Brand Reputation We recently presented a workshop to a group of golf course, hotel & travel industry operators on the importance of managing online brand reputation and really, the concept of reputation management extends across any business segment. Engaging your existing or potential clients through social media is important, however…
Google and Kitkat? Who’d have thought? Talk about new marketing ideas! When Google decided to name its new OS platform after the Nestle’s four fingered treat, KitKat, more than one marketing mouth dropped. This takes ‘thinking out of the box’ to new marketing levels! London-based JWT, Kitkat’s marketing agency, came up with this clever product launch spoofing…
So you’re probably wondering what would happen to your marketing strategy if the internet went down? Well, on Friday, August 16th at approximately 4:37pm Pacific Time, the world had a glimpse when all of Google’s services went down between 1-4 minutes. Worldwide Internet Traffic drops 40% The temporary blackout affected Google Search, Gmail, YouTube, Google…
It’s summer. The weather is hot, the beach is calling – yet as a dedicated marketer, you are at your desk, toiling away to get website traffic up, drive leads and convert those leads to sales while your potential customers are out enjoying that summer vacation (or at least dreaming about it). We caught this…
I love to see a well thought out, elegantly executed marketing strategy unfold. Recently, I witnessed this through a Molson Canadian activation that I have to share. It’s Just Another Beer Commercial Or at least that’s what I thought when I was interrupted from my YouTube video watching with what appeared to be another commercial….
We’re in visual age and as a business, often times you are selling the “image” first and the product second. So if image is everything, are you engaged on the social media visual channels that provide the best imagery punch? Enter the visual throwdown: Instagram vs Pinterest. We are often asked when developing a social…
Now is a great time to start thinking about your 2013 marketing strategy. As many businesses are coming to the end of the summer season they start looking at their budgets for next year. We’ve put together a list of marketing tips we think are going to be important in 2013. 1. It’s a mobile…