About Us

Who Are the Web Advisors?

We are a small group of professional marketers who eat, sleep, live and breathe marketing. We are enormously passionate about what we do and are 100% committed to meeting our clients’ specific business goals.

Recognizing that every client is unique, we will work with you to implement the most appropriate marketing strategy for your business. This may be by leading a website overhaul, managing paid or natural search marketing campaigns, jazzing up your social media platforms, implementing conversion strategies or training in house staff members.

We excel in search engine marketing, social media marketing, strategic planning and quality data analysis for small business and multi-stakeholder consortiums. We also partner with some of the top designers and developers in the industry to provide a complete service package.

We believe in collaboration. It is our strength. Our team works very closely together – and with you – to ensure every project’s success. Our goal? To help make your business the best it can be.

Trisha Larsen

Trisha Larsen

Principal, Account Director, Marketing Maestro

Collaborative.  Authentic.  Driven.  Trisha has been driving growth as a strategic marketing director since 1994 for independent businesses, multiple stakeholder cooperative marketing programs and destination marketing organizations.  Always passionate and committed to results-based business strategies, Trisha’s marketing plans deliver positive return on investment for our clients and consistently exceed  expectation.

Trisha’s comprehensive sales and marketing background enables her to define and develop marketing strategies that tap into new and exciting opportunities for businesses to build their brands, attract new audiences and enhance customer engagement.

“Trisha’s initiative and drive to succeed are beyond what I have seen in the workplace during my career.” Jason Lowe, Past President, Golf Vancouver Island.

Contact Trisha

Chris Elder

Chris Elder

Account Director, Conversion Fiend

Chris brings a vast array of experiences in strategic marketing, direct sales, and operational experiences to draw from. With a breadth of knowledge from senior level marketing and sales for destination resorts thru wilderness guiding, municipal recreation programming, and board level involvement with multi-stakeholder destination marketing organizations, Chris is able to assimilate a wide variety of goals into strategies that deliver results.

Passionate about developing brands, full of energy and a believer/practitioner of inbound marketing tactics, Chris has many successful integrations of social platform campaigns creating sales through e-commerce funnels and in attaining desired growth metrics. Certified in Google AdWords management and the primary conduit with Google Partner Account Support Team, Chris loves the creativity in developing campaigns that deliver for our partners, and is always excited to explore new ideas with our clients.

Contact Chris

Matt Flindell

Matt Flindel The Web Advisors

Social Community Manager, Digital Whiz

Matt has a passion for everything digital marketing, with experience in an array of industries from business consulting and vehicle rentals to provincial politics and sport teams. His expertise is in social media marketing, but he is also adept at email marketing, building websites, graphic design, and traditional print marketing.

Matt’s goal is to build social communities through creating engaging posts with stunning visuals and catchy copy for all platforms. He loves to follow live results, diving deep into the numbers and analysing the results to improve and reach the desired audience. Matt won’t stop until his work is perfect for our clients. Whether social community building for business, competing in professional lacrosse, or enjoying beer league hockey, Matt loves to succeed.

Contact Matt

Angela Heidt

Angela Heidt

Content Marketing Specialist, Verbal Virtuoso

In her decade of professional writing, Angela has done it all. She has crafted regular pieces for healthy living, real estate, tourism, and tech spaces – to name a few. Ghostwriting books, copy writing whitepapers, developing e-newsletters and social community management are also in her wheelhouse.  Angela’s experienced hand has helped guide companies large and small through the complexities of writing for an audience.

From crafting pithy paragraphs for a company’s blog to drilling down into the nuts and bolts of a multi-page website, to Angela it’s all an opportunity to find new ways to communicate information in a way that sparks interest and creates a following.  Angela’s thrilled to work on new projects and see them delivered to happy clients, as well as find the perfect turn of phrase to make viewers excited about what they are reading.

Contact Angela

Jo Johnson

Jo Johnson

Marketing Assistant, Super Hero

Ever since Jo turned five years old and realized she was neither agile nor hairy enough to fulfill her childhood dream of becoming a circus monkey, she switched gears to focus on other equally engaging creative endeavours.  When she’s not writing, editing, photographing, or reading anything and everything she can get her eyes on, she’s geeking out over social media and Google stats. Forever seeking knowledge, growth, and happiness, Jo’s approach to work and life is summed up by this quote by Rumi: “Set your life on fire. Seek those who fan your flames.”

When she’s not in front of a computer or camera, she’s exploring the backcountry or biking up and down mountains. A great combination of visionary and practical, if there were a song called I’m a Creative Number Crunching Athlete, it would definitely be her jam.

Contact Jo

Tom Spetter

Tom Spetter Graphic Designer

Graphic Designer, Online & Logo Design Legend

Tom has a love for anything design-related. With more than 26 years of experience, Tom’s design and web coding skills are unparalleled. As the exclusive designer for Victoria’s annual Goodlife Fitness Victoria Marathon, his logos are proudly worn by tens of thousands of runners not only across the country, but also worldwide. He has designed websites, magazines, books, advertisements and iPhone apps for popular name brands both in Canada and abroad.

Tom is also an award-winning illustrator, a highly accomplished designer, and an expert in content management system integration. He is a celebrated graduate of Malaspina University/College and holds a diploma in Graphic Design minoring in Computer Sciences.


Stephanie Tambellini


Graphic Designer, Brand Genius

As the principal of Tambellini Design Studio Inc., Stephanie brings over 20 years creative experience to The Web Advisors team including: graphic design, brand creation, website design, market research, program management and production. Steph’s success is rooted in her ability to really listen to and understand our clients’ marketing needs, then translate those needs into beautiful, effective design.

Steph is always excited to take on new projects, and enjoys building long term business relationships that allow her to be a part of an organization’s growth over the years. She uses her experience in market research and training to enhance her designs and positively thrives on finding solutions to difficult challenges and exceeding expectations in the process. She gets particularly excited when asked to create a new brand, but is equally thrilled to communicate a client’s existing brand.


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Senior Digital Marketing Specialist

We are hiring!

We are seeking a highly experienced digital marketing expert, driven to develop innovative and performance oriented campaigns using the latest marketing technologies. This job is perfect for a marketing specialist who possesses a deep understanding of tactical marketing implementations across all mediums and is a data hound that can sniff out opportunities through detailed campaign analysis.

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