About Us

Who Are the Web Advisors?

We are a small group of professional marketers who eat, sleep, live and breathe marketing. We are enormously passionate about what we do and are 100% committed to meeting our clients’ specific business goals.

Recognizing that every client is unique, we will work with you to implement the most appropriate marketing strategy for your business. This may be by leading a website overhaul, managing paid or natural search marketing campaigns, jazzing up your social media platforms, implementing conversion strategies or training in house staff members.

We excel in search engine marketing, social media marketing, strategic planning and quality data analysis for small business and multi-stakeholder consortiums. We also partner with some of the top designers and developers in the industry to provide a complete service package.

We believe in collaboration. It is our strength. Our team works very closely together – and with you – to ensure every project’s success. Our goal? To help make your business the best it can be.

Trisha Larsen

Trisha Larsen

Principal, Account Director, Marketing Maestro

Collaborative.  Authentic.  Driven.  Trisha has been driving growth as a strategic marketing director since 1994 for independent businesses, multiple stakeholder cooperative marketing programs and destination marketing organizations.  Always passionate and committed to results-based business strategies, Trisha’s marketing plans deliver positive return on investment for our clients and consistently exceed  expectation.

Trisha’s comprehensive sales and marketing background enables her to define and develop marketing strategies that tap into new and exciting opportunities for businesses to build their brand, attract new audiences and enhance customer engagement.

“Trisha’s initiative and drive to succeed are beyond what I have seen in the workplace during my career.” Jason Lowe, Past President, Golf Vancouver Island.

Contact Trisha

Chris Elder

Chris Elder

Managing Director, Account Director, Conversion Fiend

Chris brings a vast array of experiences in strategic marketing, direct sales, and operational experiences to draw from. With a breadth of knowledge from senior level marketing and sales for destination resorts thru wilderness guiding, municipal recreation programming, and board level involvement with multi-stakeholder destination marketing organizations, Chris is able to assimilate a wide variety of goals into strategies that deliver results.

Passionate about developing brands, full of energy and a believer/practitioner of inbound marketing tactics, Chris has many successful integrations of social platform campaigns creating sales through e-commerce funnels and in attaining desired growth metrics. Certified in Google AdWords management and the primary conduit with Google Partner Account Support Team, Chris loves the creativity in developing campaigns that deliver for our partners, and is always excited to explore new ideas with our clients.

Contact Chris

Josh Miller

Josh Miller - The Web Advisors

Account Director, Connection Crafter

As a former small-business owner, Josh understands the importance of relationship development. Putting people first has helped him excel, across multiple industries, as a content creator, sales manager, marketing consultant and strategic plan developer. A true Jack of all Trades, Josh leverages his broad experience to bring unique consumer behaviour and data analysis insights to any project. He is driven to help clients exceed their goals by uncovering the perfect word, image or channel to create meaningful connections with their customers – keywords, content strategy and analytics are his forte.

Whether it is in a boardroom or playing board games, Josh is continually refining strategy and execution. Often, a perspective shift proves to be the difference-maker, so to find balance he takes time out to teach his young daughter to golf and explores the forests and trails of Vancouver Island with his dog, Angus.

Contact Josh

This could be you!

Digital Marketing Manager Job

Digital Marketing Manager

The Web Advisors are in high demand and we need an experienced and motivated Digital Marketing Manager to help lead our campaigns to even greater heights. As our Digital Marketing Manager, you’ll be the lead on dozens of client campaigns and your expertise will help inform strategies, shape content development, and deliver results that blow expectations out of the water… it’s kind of what we do. In brief, we’re looking for a solid team player who can help us drive even more growth for our clients and for our company, too.

Check out the position & apply today: Digital Marketing Manager

Angela Heidt

Angela Heidt

Content Marketing Manager, Verbal Virtuoso

In her decade of professional writing, Angela has done it all. She has crafted regular pieces for healthy living, real estate, tourism, and tech spaces – to name a few. Ghostwriting books, copywriting whitepapers, developing e-newsletters and social community management are also in her wheelhouse.  Angela’s experienced hand has helped guide companies large and small through the complexities of writing for an audience.

From crafting pithy paragraphs for a company’s blog to drilling down into the nuts and bolts of a multi-page website, to Angela it’s all an opportunity to find new ways to communicate information in a way that sparks interest and creates a following.  Angela’s thrilled to work on new projects and see them delivered to happy clients, as well as find the perfect turn of phrase to make viewers excited about what they are reading.

Contact Angela

Chris Murphy

Lead Web Developer, Unapologetic Nerd

An unapologetic nerd—definitely more Browncoat than Jedi—Chris built a solid career around bridging the gap between idea and technology. Having spent over ten years devoted to exploring the creative side of the web, he finally rebelled and joined the ranks of developers supporting the semantic side.

Now, as a dedicated senior web developer, he finds as much satisfaction in well-structured markup as he does with efficient source-code. If Javascript and PHP were official languages, syntax was dialect, and frameworks were culture, he would be fluent in multiple, accustomed to their nuance, and well-versed in to their practices.

When not writing code, or losing his voice after cheering for his kid’s hockey team, Chris writes fiction—Scifi and Fantasy—or at least tries his very best.

Contact Chris

Pooja Tole

Digital Marketing Specialist, Data Hound

Research and design enthusiast, Pooja is a digital marketing professional & a polyglot. From India to Victoria, through Montpellier & Seoul, Pooja has worked in various industries, perfecting fields of expertise such as social media marketing, newsletters, and email marketing.

When she’s not creating digital marketing solutions, you’ll probably find Pooja around dogs, on a forest trail or travelling & exploring new places & cultures.

Sydney Karaja

Marketing Coordinator, Planning Prodigy

Sydney joins the Web Advisors team with a background in public relations, agency and event work. Growing up in small towns outside of Calgary, Sydney is dedicated to creating a sense of community through the work she does. With a passion for servant leadership, Sydney has worked with a variety of non-profit organizations in varying roles, including event planning, general facilitation and coaching. Prior to joining the Web Advisors, Sydney attended Mount Royal University and worked for a boutique public relations agency in Calgary where she worked with a unique and diverse client roster. An Alberta girl at heart, Sydney is excited to take on the challenge of a new city and learn more.

In her free time, Sydney enjoys spending her time in the outdoors, playing sports and meeting new friends along the way. Sydney looks forward to continuing her non-profit work and applying her knowledge in collaboration with the Web Advisors’ team. 

Stephanie Tambellini


Graphic Designer, Brand Genius

As the principal of Tambellini Design Studio Inc., Stephanie brings over 20 years creative experience to The Web Advisors team including: graphic design, brand creation, website design, market research, program management and production. Steph’s success is rooted in her ability to really listen to and understand our clients’ marketing needs, then translate those needs into beautiful, effective design.

Steph is always excited to take on new projects, and enjoys building long term business relationships that allow her to be a part of an organization’s growth over the years. She uses her experience in market research and training to enhance her designs and positively thrives on finding solutions to difficult challenges and exceeding expectations in the process. She gets particularly excited when asked to create a new brand, but is equally thrilled to communicate a client’s existing brand.

Online Reputation Management

Are you our next Web Advisor?

We’re always on the lookout for that special something…do you have what it takes?

We are currently hiring for the following positions:

Drop us a line if you think you’re special.

Let's Collaborate