About Us

Who Are the Web Advisors?

We are a small group of professional marketers who eat, sleep, live and breathe marketing. We are enormously passionate about what we do and are 100% committed to meeting our clients’ specific business goals.

Recognizing that every client is unique, we will work with you to implement the most appropriate marketing strategy for your business. This may be by leading a website overhaul, managing paid or natural search marketing campaigns, jazzing up your social media platforms, implementing conversion strategies or training in house staff members.

We excel in search engine marketing, social media marketing, strategic planning and quality data analysis for small business and multi-stakeholder consortiums. We also partner with some of the top designers and developers in the industry to provide a complete service package.

We believe in collaboration. It is our strength. Our team works very closely together – and with you – to ensure every project’s success. Our goal? To help make your business the best it can be.

Trisha Larsen

Trisha Larsen

Principal, Account Director, Marketing Maestro

Collaborative.  Authentic.  Driven.  Trisha has been driving growth as a strategic marketing director since 1994 for independent businesses, multiple stakeholder cooperative marketing programs and destination marketing organizations.  Always passionate and committed to results-based business strategies, Trisha’s marketing plans deliver positive return on investment for our clients and consistently exceed  expectation.

Trisha’s comprehensive sales and marketing background enables her to define and develop marketing strategies that tap into new and exciting opportunities for businesses to build their brand, attract new audiences and enhance customer engagement.

“Trisha’s initiative and drive to succeed are beyond what I have seen in the workplace during my career.” Jason Lowe, Past President, Golf Vancouver Island.

Contact Trisha

Chris Elder

Chris Elder

Account Director, Conversion Fiend

Chris brings a vast array of experiences in strategic marketing, direct sales, and operational experiences to draw from. With a breadth of knowledge from senior level marketing and sales for destination resorts thru wilderness guiding, municipal recreation programming, and board level involvement with multi-stakeholder destination marketing organizations, Chris is able to assimilate a wide variety of goals into strategies that deliver results.

Passionate about developing brands, full of energy and a believer/practitioner of inbound marketing tactics, Chris has many successful integrations of social platform campaigns creating sales through e-commerce funnels and in attaining desired growth metrics. Certified in Google AdWords management and the primary conduit with Google Partner Account Support Team, Chris loves the creativity in developing campaigns that deliver for our partners, and is always excited to explore new ideas with our clients.

Contact Chris

Josh Miller

Josh Miller The Web Advisors

Account Manager, Connection Crafter

As a former small-business owner, Josh understands the importance of relationship development. Putting people first has helped him excel, across multiple industries, as a content creator, sales manager, marketing consultant and strategic plan developer. A true Jack of all Trades, Josh leverages his broad experience to bring unique consumer behaviour and data analysis insights to any project. He is driven to help clients exceed their goals by uncovering the perfect word, image or channel to create meaningful connections with their customers – keywords, content strategy and analytics are his forte.

Whether it is in a boardroom or playing board games, Josh is continually refining strategy and execution. Often, a perspective shift proves to be the difference-maker, so to find balance he takes time out to teach his young daughter to golf and explores the forests and trails of Vancouver Island with his dog, Angus.

Contact Josh

Alice Vincent

Alice Vincent The Web Advisors

Account Manager, Playmaker Extraordinaire

Media specialist and design lover, Alice is a bilingual French-English marketing professional. From Paris to Vernon, through Vancouver, Alice has worked for multiple clients in various industries, perfecting fields of expertise such as Marketing Strategy, User Experience Design, and Media Relations.

Alice enjoys solving complex problems with diverse strategy, compelling storytelling, and simple, beautiful and intuitive designs. When she’s not creating marketing solutions, you’ll probably find Alice hanging out in an art exhibition or hiking in the mountains with her pup Wayne!

Contact Alice

Matt Flindell

Matt Flindel The Web Advisors

Digital Marketing Manager, Marketing Monster

Matt has a passion for everything marketing – especially digital marketing!   Matt loves building campaigns from the ground up; from landing pages, to creating compelling ads, honing conversion and enhanced tracking. His expertise is Facebook Ads, Google Ads, DV360 and social media marketing, but he is also adept at email marketing, building websites, graphic design, and traditional marketing.

Matt’s goal is to create campaigns that convert. He loves to follow live results, diving deep into the numbers and analyzing the results to refine campaigns. Matt won’t stop until his work exceeds clients’ expectations. Whether marketing for business, competing in professional lacrosse, or enjoying beer league hockey, Matt loves to succeed.

Contact Matt

Angela Heidt

Angela Heidt

Content Marketing Manager, Verbal Virtuoso

In her decade of professional writing, Angela has done it all. She has crafted regular pieces for healthy living, real estate, tourism, and tech spaces – to name a few. Ghostwriting books, copywriting whitepapers, developing e-newsletters and social community management are also in her wheelhouse.  Angela’s experienced hand has helped guide companies large and small through the complexities of writing for an audience.

From crafting pithy paragraphs for a company’s blog to drilling down into the nuts and bolts of a multi-page website, to Angela it’s all an opportunity to find new ways to communicate information in a way that sparks interest and creates a following.  Angela’s thrilled to work on new projects and see them delivered to happy clients, as well as find the perfect turn of phrase to make viewers excited about what they are reading.

Contact Angela

Chris Murphy

Lead Web Developer, Unapologetic Nerd

An unapologetic nerd—definitely more Browncoat than Jedi—Chris built a solid career around bridging the gap between idea and technology. Having spent over ten years devoted to exploring the creative side of the web, he finally rebelled and joined the ranks of developers supporting the semantic side.

Now, as a dedicated senior web developer, he finds as much satisfaction in well-structured markup as he does with efficient source-code. If Javascript and PHP were official languages, syntax was dialect, and frameworks were culture, he would be fluent in multiple, accustomed to their nuance, and well-versed in to their practices.

When not writing code, or losing his voice after cheering for his kid’s hockey team, Chris writes fiction—Scifi and Fantasy—or at least tries his very best.

Contact Chris

Jared Larsen

marketing coordinator

Marketing & Social Community Specialist, Wordsmith Wizard

Jared’s experience comes from years in student governance at the University of Alberta, but his intuition, collaborative mindset and ability to influence a community are key assets that he’s excited to bring to The Web Advisors’ team. A systems-thinker by nature with a keen attention-to-detail, Jared excels in campaign and content strategy development with a strong focus on community engagement, optics, and organization. Above all, Jared really understands people – and how to engage with them.

Whether generating blog content or engaging with crowds on social media, Jared capitalizes on opportunities to build relationships with others and drive business. He is always connected, but in the off chance he isn’t, you’ll be sure to find him paddleboarding on one of Vernon’s beautiful lakes or teeing off at a local golf course.

Contact Jared

Stephanie Tambellini


Graphic Designer, Brand Genius

As the principal of Tambellini Design Studio Inc., Stephanie brings over 20 years creative experience to The Web Advisors team including: graphic design, brand creation, website design, market research, program management and production. Steph’s success is rooted in her ability to really listen to and understand our clients’ marketing needs, then translate those needs into beautiful, effective design.

Steph is always excited to take on new projects, and enjoys building long term business relationships that allow her to be a part of an organization’s growth over the years. She uses her experience in market research and training to enhance her designs and positively thrives on finding solutions to difficult challenges and exceeding expectations in the process. She gets particularly excited when asked to create a new brand, but is equally thrilled to communicate a client’s existing brand.

Pooja Tole

Digital Marketing Specialist

Research and design enthusiast, Pooja is a digital marketing professional & a polyglot. From India to Victoria, through Montpellier & Seoul, Pooja has worked in various industries, perfecting fields of expertise such as social media marketing, newsletters, and email marketing.

When she’s not creating digital marketing solutions, you’ll probably find Pooja around dogs, on a forest trail or travelling & exploring new places & cultures.

Online Reputation Management

Are you our next Web Advisor?

We’re always on the lookout for that special something…do you have what it takes?

We are currently hiring for the following positions:

Drop us a line if you think you’re special.

Let's Collaborate