SEM – Search Engine Marketing

Arguably one of our Web Advisors' specialties!

SEM (Search Engine Marketing) or PPC (Pay Per Click) Advertising

Pay-per-click advertising within search engine results can be a cost effective way to not only gain presence under key phrases and competitive terms, but to also communicate specific offers on your own brand terms.  For new sites, it is the fastest route to page one positioning in search engine results.

Your website is cornerstone to online marketing and for most of our clients, search engine marketing is a key traffic generator of qualified visitors to their sites.  It is a great way to supplement your online presence under terms that you may not yet rank under or to target very specific audiences.

By employing keyword research and geographic targeting, as well as compelling ad copy and visually stimulating creative,  pay per click advertising can be an extremely effective marketing tool, adjusted in intensity and/or budget to according to peak marketing periods and seasonality.

Google is the search engine giant, with 70% global market share, with Bing following at 12.14% and Yahoo at 7.91% for the top three positions.

The Web Advisors are a certified Google Partner Agency and provide standard, comprehensive, and basic Google Adwords Pay Per Click Campaign setup and management options, as well as Bing Ads for Bing/Yahoo.

Inquire about Search Engine Marketing or Pay Per Click Advertising with the Web Advisors today!

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