You’ve set your goals and objectives, identified your target audiences and drafted your marketing plan for the forthcoming year. The Web Advisors’ offer a second set of eyes to ensure you are on the mark toward achieving your marketing goals.
Often marketers will try to utilize every tool in a marketer’s tool box, or to use our orchestra analogy, every instrument as well as vocalists. Often, this is not the best strategy with limited marketing resources; and a more honed rifle approach as opposed to a shotgun far more effective. Again, to use our orchestra analogy… often a well practiced and refined “quartet” with a variety of music (content generation), will outperform an entire ill practiced orchestra in today’s content marketing game!
Consultation and recommendations are provided for the following Marketing Plan components:
- Situational Analysis
- Goals and Objectives
- Target Audiences
- Marketing Strategy and Tactics
- Marketing Budget Allocations
- Opportunity Identification