We are a high-performance team of marketing strategists who are deeply invested in delivering measurable results. Marketing isn’t just what we do—it’s how we help businesses grow. Our team thrives on crafting data-driven strategies, optimizing campaigns, and elevating brand presence to help businesses achieve their goals.
Recognizing that every client is unique, we tailor our marketing strategy to align with your specific objectives. Whether it’s leading a website overhaul, executing precision-targeted paid media campaigns, optimizing for search performance, or enhancing audience engagement through social media and content strategies, we implement the solutions that make the biggest impact.
We excel in search engine marketing, social media marketing, strategic planning, and quality data analysis for small businesses and multi-stakeholder consortiums. Our in-house experts collaborate with top designers and solutions providers to deliver a complete, results-driven marketing service. More than just marketers, we are problem-solvers, innovators, and partners in your success.
At The Web Advisors, we believe collaboration is our superpower. We work seamlessly together—and with you—to drive high-performance results. Our mission? To empower your business with marketing that works.
Chris Elder
Managing Director, Account Director, Conversion Fiend
Chris is a strategic marketing leader with a proven track record of delivering results through data-driven marketing, strategic advertising, and brand development. Chris leads a talented, high-performance team in crafting and executing impactful marketing strategies for a diverse client portfolio.
With expertise spanning destination marketing, digital strategy, and multi-stakeholder collaboration, Chris excels at transforming complex business goals into actionable, high-performing marketing initiatives. Passionate about innovation, problem-solving, and helping businesses grow, Chris thrives on creating and executing marketing strategies that deliver measurable success.
Away from work, Chris can be found exploring British Columbia, whether on a dirt trail or a snowy slope, always seeking the next adventure.
Josh Miller
Account Director, Connection Crafter
As a former small-business owner, Josh understands the importance of relationship development. Putting people first has helped him excel, across multiple industries, as a content creator, sales manager, marketing consultant and strategic plan developer. A true Jack of all Trades, Josh leverages his broad experience to bring unique consumer behaviour and data analysis insights to any project. He is driven to help clients exceed their goals by uncovering the perfect word, image or channel to create meaningful connections with their customers – keywords, content strategy and analytics are his forte.
Whether it is in a boardroom or playing board games, Josh is continually refining strategy and execution. Often, a perspective shift proves to be the difference-maker, so to find balance he takes time out to teach his young daughter to golf and explores the forests and trails of Vancouver Island with his dog, Angus.
Angela Heidt
Content Marketing Manager, Verbal Virtuoso
In her decade of professional writing, Angela has done it all. She has crafted regular pieces for healthy living, real estate, tourism, and tech spaces – to name a few. Ghostwriting books, copywriting whitepapers, developing e-newsletters and social community management are also in her wheelhouse. Angela’s experienced hand has helped guide companies large and small through the complexities of writing for an audience.
From crafting pithy paragraphs for a company’s blog to drilling down into the nuts and bolts of a multi-page website, to Angela it’s all an opportunity to find new ways to communicate information in a way that sparks interest and creates a following. Angela’s thrilled to work on new projects and see them delivered to happy clients, as well as find the perfect turn of phrase to make viewers excited about what they are reading.
Chris Murphy
Lead Web Developer, Unapologetic Nerd
An unapologetic nerd—definitely more Browncoat than Jedi—Chris built a solid career around bridging the gap between idea and technology. Having spent over ten years devoted to exploring the creative side of the web, he finally rebelled and joined the ranks of developers supporting the semantic side.
Now, as a dedicated senior web developer, he finds as much satisfaction in well-structured markup as he does with efficient source-code. If Javascript and PHP were official languages, syntax was dialect, and frameworks were culture, he would be fluent in multiple, accustomed to their nuance, and well-versed in to their practices.
When not writing code, or losing his voice after cheering for his kid’s hockey team, Chris writes fiction—Scifi and Fantasy—or at least tries his very best.
Isaac Morrow
Full-stack Developer, Web Artisan
Isaac is first and foremost a tinkerer: from making keyboards, 3D printing fixes around the house, or building a website that tracks when pizza is on sale; he always has a project on the go. With a degree in Computer Science and experience building countless websites for himself, startups, and local businesses, Isaac has a varied background that allows him to pickup new technologies quickly.
Outside of work, Isaac likes to spend time exploring the island and reading sci-fi and fantasy, with the occasional mix of philosophy.
Samantha Tyrrell
Content Producer, Creative Connoisseur
An avid explorer and design enthusiast, Samantha embraces challenges and new experiences with enthusiasm. She blends her creative eye with a flair for visual storytelling. With experience in social media management, content creation, digital design, and both photography and video production, Sam brings a dynamic, multi-talented approach to every project.
When she is not hard at work coming up with new collaborative ideas, she is likely out snapping some new memories or travelling to new places.
Maria Rios
Digital Marketing Specialist, Creativity Guru
Maria Paula is a data-driven digital marketer who brings strategy, creativity, and fresh ideas to every campaign she works on. With experience across tourism, hospitality, and lifestyle brands, she specializes in building full-funnel digital experiences that connect audiences with meaningful stories. Her strengths include Google Ads, Meta Ads, SEO, analytics, and performance optimization.
Curious by nature, Maria Paula loves uncovering insights that help brands grow and evolve. Outside of work, you’ll find her exploring BC’s trails, discovering local cafés, or planning her next travel adventure.
Lucia Nuechter
Operations Coordinator, Chaos Wrangler 🤠
As Operations Coordinator, Lucia keeps things running smoothly behind the scenes. With a knack for optimizing processes and understanding team needs, she ensures projects stay on track and aligned with strategic goals. Drawing on experience in hospitality and healthcare, Lucia brings never-ending curiosity to the world of operations improvement. With a creative, caring approach to problem-solving, she makes work easier and more enjoyable.
Armed with a degree in anthropology and a lifelong curiosity about people and cultures, she thrives on learning and growth. From crafting systems that boost communication to supporting projects that deliver exceptional client experiences, Lucia loves seeing the team succeed and celebrating shared wins.
Outside work, she enjoys playing with her toddler, caring for her robust plant collection, knitting, or reading a good book. Lucia approaches each day with courage and embraces new opportunities with enthusiasm. A horse lover at heart, she daydreams about galloping into the office on horseback.
Stephanie Tambellini
Graphic Designer, Brand Genius
As the principal of Tambellini Design Studio Inc., Stephanie brings over 20 years creative experience to The Web Advisors team including: graphic design, brand creation, website design, market research, program management and production. Steph’s success is rooted in her ability to really listen to and understand our clients’ marketing needs, then translate those needs into beautiful, effective design.
Steph is always excited to take on new projects, and enjoys building long term business relationships that allow her to be a part of an organization’s growth over the years. She uses her experience in market research and training to enhance her designs and positively thrives on finding solutions to difficult challenges and exceeding expectations in the process. She gets particularly excited when asked to create a new brand, but is equally thrilled to communicate a client’s existing brand.
Are you our next Web Advisor?
We’re always on the lookout for that special something…do you have what it takes?
Check out our current opportunities
About Our Founder
The Web Advisors would not exist today without the incredible hard work, vision, and tenacity of our founder, Trisha Larsen.
Trisha started her tourism marketing career in the golf industry almost three decades ago working in Kelowna at the Harvest Golf Club, then on to lead the sales & marketing at Predator Ridge Golf Resort in its early days. A move to Vancouver Island in 2004 connected her as a marketing consultant with a fledgling golf tourism marketing organization called Golf Vancouver Island.
From those early beginnings, and a family move back to the Okanagan, Trisha grew her agency, The Web Advisors, into a tourism marketing powerhouse that collaborates with clients throughout British Columbia across regions, sectors, communities and businesses.
Trisha was a tourism marketing leader in British Columbia, and her impact on golf and destination marketing has been instrumental in the growth of many organizations around the province. Trisha’s strive for success was tragically cut short in the fall of 2022 when her battle with pancreatic cancer ended.
It is impossible to convey in words the enthusiasm to do great work that Trisha brought to every effort. Her energy, insight and drive will be sorely missed by her team and have been felt across an industry she was so passionate about. She was truly a special person who cared deeply about all those she worked with. In her honour, the team at The Web Advisors strive to continue providing our clients with the same level of skill, determination, and zeal as she did.