Digital Marketing Specialist

Digital Marketing Job Opportunity

Work at The Web Advisors Digital Marketing

Who are The Web Advisors and Why Do We Need an Outstanding Digital Marketing Specialist?

The Web Advisors are a high-performance, boutique marketing agency team with BIG goals and an even BIGGER reputation for doing great work. We are crazy passionate about what we do and committed to exceeding our client’s marketing objectives.

We are seeking a Digital Marketing Specialist to join our high-performance team to facilitate our tactical campaign implementations.

Job Description

You are an experienced digital marketer looking to utilize and develop your tactical, creative and analytical skills. Your curiosity and need to know “what drove that result” help you achieve exceptional outcomes. Your technical expertise and drive will support our Agency’s efforts in delivering optimized, high-performing marketing services for our clients.

Responsibilities

Your role will be varied and will include, but not be limited to, the following:

  • Research, implement, track, manage, and optimize digital advertising campaigns across a variety of digital marketing platforms;
  • Campaign administration and documentation;
  • Prepare regular reports on relevant performance metrics, providing insights and recommendations;
  • Proactively make strategic campaign recommendations to improve performance to exceed client and organizational KPIs;
  • Monitor competitor marketing activities and identify opportunities for growth;
  • Perform Search Engine Optimization audits, including keyword research, website content and technical recommendations and implementations;
  • Collaborate with organizational teams to align editorial and design objectives with campaigns;
  • Optimize landing page content and ensure effective tracking of all relevant KPIs;
  • Coordinate all digital assets (i.e. copywriting, text, imagery, branding elements);
  • Continuously research industry trends, best practices, and emerging technologies;
  • Implement and manage marketing tags, ensuring accurate data collection and efficient tracking of user interactions on websites.

Requirements

To be considered for this role you must possess the following:

  • University degree or college diploma in Marketing or Communications or related discipline and/or;
  • Experience in building and managing search, display, video & shopping campaigns across multiple platforms including at minimum Google and Meta;
  • Experience in applying web-based analytics, trends, and technologies to marketing objectives and campaigns;
  • In-depth knowledge and extensive experience with, industry reporting tools, SEO implementation, paid search, display, video and social platforms, and email marketing;
  • Detailed understanding and implementation experience with Google Tag Manager, Google Analytics, Google LookerStudio with Supermetrics, and Google Search Console;
  • Detailed understanding and experience in developing, managing and utilizing custom first-party audiences;
  • In-depth knowledge and experience with Google Workspace Sheets, Docs and Slides tools;
  • Strong understanding of WordPress and other CMS platforms, and familiarity with HTML/CSS;
  • Experience in developing and presenting plans/ideas to management and groups of stakeholders;
  • Excellent verbal, written and presentation skills, that accompany your well-developed analytical and interpersonal skills.

It Would Be Awesome If You:

  • Have Google Ads (Google Partners) and/or Facebook Blueprint certifications
  • Have managed DV360 or other programmatic platforms;
  • Know the difference between and relationship of a trigger and tag with events and goals;
  • Have previous agency experience;
  • Can teach us something new about digital marketing

A Day in the Life

This is a full-time position with core office hours from 8:30 to 5:00 PST, Monday to Friday. Flexible hours are available to accommodate personal responsibilities. Occasionally, work outside of regular hours may be necessary to meet campaign requirements. This role requires in-person collaboration at our Victoria, BC office and is not suitable for fully remote work.

Working closely with our Digital Marketing Manager, you will collaborate with a team of dynamic professional marketers. Our work is in high demand, ensuring you will always be engaged and challenged. Each day, you will contribute your technical expertise and creative ideas to develop new campaigns and optimize the performance of existing ones. Your role is essential to the success of our agency in delivering high-performing, optimized marketing services for our clients.

You will be responsible for a diverse range of tasks, primarily focusing on delivering campaigns on digital platforms such as Google and Meta. Additionally, you will work with the team to enhance SEO, update landing pages, and make strategic recommendations.

In essence, you will ensure that the campaigns we design, build, and maintain perform at peak efficiency and deliver exceptional results.

Benefits:

In addition to offering an engaging workplace where we together collaborate in the creation of great work for our clients, The Web Advisors offer the following benefits over and above a competitive annual salary:

  • Salary $50,000 – $55,000 Annually
  • 2 weeks paid time off;
  • Extended health care;
  • Dental plan;
  • Vision plan;
  • Professional development time & education allowance;
  • Flexible working environment;
  • Team outings, and other social events.

How To Apply

  • Complete the application form on this page and
  • Submit your application detailing your experience and answer these two questions.
    1. Tell us about the most interesting digital marketing campaign you’ve seen recently
    2. Describe the process you follow when looking to optimize a campaign.

Download a pdf of the Digital Marketing Specialist job description.

Apply For This Job
  • Hidden
    Drop files here or
    Accepted file types: pdf, Max. file size: 2 MB.
      Please attach a PDF of your combined Cover Letter and Resume.
    • Accepted file types: pdf, Max. file size: 2 MB.
      Please attach a PDF of your combined Cover Letter and Resume.
    • This field is for validation purposes and should be left unchanged.


    Return To All Job Listings
    Let's Collaborate