Google Ads Credits For Small Businesses

Google Pledges Millions to Support SMBs Affected By COVID-19

The COVID-19 crisis is affecting everyone in every market and is taking a toll on personal and business health around the world. This is felt especially hard in SMBs (small- and medium-sized businesses) that often do not have the extra cash in the bank to ride out difficult times or to spend to recoup losses. In response, CEO of Google and Alphabet, Sundar Pichai, announced Google's commitment to provide $800+ million to support small businesses and crisis response through NGOs and non-profits.

Google Ads Credits For SMBs

Part of Google's larger commitment includes $340 million in Google Ads credits for small and medium-sized businesses. These credit notifications will appear in qualifying accounts that were active within the past year (since January 2019) and will be able to be used until December 31, 2020. Advertisers will be able to use these credits across the different platforms of Search, Display & YouTube.

Who Is Eligible

According to the Google Ads Help article, the ad credits will be available to small and medium businesses, who have advertised directly with Google or through their partners, with active accounts since the beginning of 2019.

When Will Credits Be Distributed

Small and medium-sized businesses worldwide that have been active advertisers since the beginning of 2019 will be informed in the coming months through notifications within their Google Ads account.

More Google Resources For SMBs

If you're looking for more helpful tips and resources, Google has assembled an excellent resource page on how to manage a business through uncertainty.
  • Communicating with your customers - Use Google My Business to update your hours, create posts to communicate changes and consider setting email auto-replies with FAQ's
  • Communicating with your employees - Utilize tools and communication plans to ensure your staff know what is going on with your business so they can take care of themselves, and your customers.
  • Working remotely - this may be a new reality for some, but like our team, if you don't need to physically be in a location, then working remotely cn be very efficient and with all the technology available, just as effective.
Need help understanding what is going on with Google Ads and how it can help your small to medium-sized business? We're here for you.
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