Have you ever wondered what other people find when they look for you? This week is all about managing your online reputation and brand.
Let’s start with Google. Search your business the way a potential client might. Search your name, your activities and don’t go easy or be kind. Be demanding. List the top
things you would like to change. Now do the same for your competitors.
Managing your online reputation can be achieved with a few simple tactics.
Where are they that you are not?
What does your sell statement look like?
Is your brand consistent?
Are there clear calls to action?
How many clicks do I need to contact you?
Are your images timely or do you still have your holiday greeting on your Facebook page?
Make a list of what you would like to change and set about getting it done.
Brought to you by The Web Advisors