Did you finally master Google Analytics? Guess what – the next generation is out, and while it looks similar there are many key differences. Google Analytics 4 (GA4) is the latest version Analytics that launched in October 2020. GA4 is designed to provide more advanced and sophisticated features and insights compared to Universal Analytics (UA)….
Google’s recent changes to replace files and folders with Shortcuts seemed innocuous until it wasn’t. Lo and behold, our team logged on one fine Monday morning and headed to Windows Explorer (which is how most of us navigate the file structure) and *poof* – most of our top-level files were simply not there. It turns…
We’re fortunate to specialize in tourism marketing across various sectors, from golf courses to hotels, tour operators and many other small businesses. Through no fault of their own, we notice that tourism businesses can be so focused on providing a remarkable experience for their patrons that marketing efforts can fall to the wayside. But it…
We have written about how to Get Right with Google in previous posts but did you know that your Google Business Profile is free and one of the first things a prospective customer will see when searching online? It is the key citation for businesses, and for some of you, it may be more important…
So, there we were, all set to write a blog post entitled “The ultimate cheat sheet: social media image sizes” when what do you know? We came across the most perfectly crafted infographic doing our job for us. Written by Lindsay Kolowich for the Hubspot Blog (they are clever those Hubspot folks!), with the…
Build it and they will come. Right? Wrong. Just because your product, service or offering is great – fantastic even – doesn’t mean you will automatically get customers lining up. The marketing of your product, service or offering is not optional. It’s mandatory. Wait… what? Marketing? But you have no money in your budget for…
Here we go(oogle) again… Google Places for Business is now Google My Business. Just when you thought you were getting the hang of all things Google for your business… Google Places, Google+ Pages, Google Analytics, YouTube, Gmail, Google Webmaster Tools and perhaps Google Adwords or Google Apps… in true Google fashion, along comes another interface…
Have you ever wondered what other people find when they look for you? This week is all about managing your online reputation and brand. Let’s start with Google. Search your business the way a potential client might. Search your name, your activities and don’t go easy or be kind. Be demanding. List the top things you…
Updates to the Up and Comer Considered by some as the social network that just can’t seem to get it, yet which has all the power behind it, Google rolled out a number of new Google+ updates and enhancements recently, 18 to be specific, including SMS updates as well as geo-location and animated GIFs into the…
So you’re probably wondering what would happen to your marketing strategy if the internet went down? Well, on Friday, August 16th at approximately 4:37pm Pacific Time, the world had a glimpse when all of Google’s services went down between 1-4 minutes. Worldwide Internet Traffic drops 40% The temporary blackout affected Google Search, Gmail, YouTube, Google…
