Posts Categorized: Small Business

Biking near an orchard

How to Claim and Optimize Your Tripadvisor Listing

If you have a hotel, vacation rental, restaurant, or attraction, then you should claim and optimize your Tripadvisor listing, as it is where travellers go to research. By the end of 2020, there were over 884 million reviews and opinions on travel experiences on Tripadvisor, a number hard not to ignore. Even with the devastating… Read more »

website ecommerce

Improving Online Experiences for Your Customers

Over the past year, online buying (e-commerce) has more than doubled. Even those who were previously complacent about purchasing over the internet have converted for the added convenience and to offer clients a safe, zero-contact place to shop. Meanwhile, companies have quickly pivoted to take advantage of the new demand and to keep their businesses… Read more »

Laptop and camera on a desk

10 Tourism Marketing Tips for Small Business for Under $5000 A Year

We’re fortunate to specialize in tourism marketing across various sectors, from golf courses to hotels, tour operators and many other small businesses. Through no fault of their own, we notice that tourism businesses can be so focused on providing a remarkable experience for their patrons that marketing efforts can fall to the wayside. But it… Read more »

Laptop screen with Google My Business logo

How to Optimize Your Google My Business Listing

We have written about how to Get Right with Google in previous posts but did you know that your Google My Business is free and one of the first things a prospective customer will see when searching online? It is the key citation for businesses, and for some of you, it may be more important… Read more »

Bing imagery

How to Claim and Optimize Your Bing Places for Business Listing

Your business, whether you have a physical, brick-and-mortar storefront (e.g. restaurants, car dealerships, experience provider), multiple locations (e.g. restaurant chain, hotels) or offer your services at the customer location (e.g. plumbers, electricians) needs to have a Bing Places for Business listing. Why is Bing Places For Business Important While Google My Business is by far… Read more »

10 Common Survey Mistakes to Avoid

A crucial success factor for any business or organization is knowing and satisfying the needs of your customers or stakeholders. Surveying to gauge expectations, perceptions, satisfaction, and identify areas for improvement can provide actional insights toward making adjustments for the future.  Many organizations that collect municipal/regional taxes or fees are required to survey stakeholders and… Read more »

Top 10 website mistakes

Top 10 Business Website Mistakes

If you’ve gone through the effort of developing a website, no matter how big or small, you’ll want to make sure that you’ve incorporated some best practices for websites to ensure that it’s visible, usable, and converts to your desired goals. We’ve had our fair share of involvement with a variety of websites and have… Read more »

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