It can be challenging for Marketers and Destination Marketing Organizations to keep up with the never-ending turnover of trends, and let’s face it, this will not be slowing down any time soon. However, one thing that won’t change is the value people are starting to put towards experiences over materialistic acquisitions, and what better way…
Restoring Traveller Confidence Tips for Restoring Confidence through Marketing and Communications The COVID-19 pandemic has severely impacted the travel and tourism industry; aside from the apparent barriers like border closures and Provincial Health Orders, many businesses have also felt the impact through a change in consumer sentiment towards travel and its perceived safety. However, as…
A crucial success factor for any business or organization is knowing and satisfying the needs of your customers or stakeholders. Surveying to gauge expectations, perceptions, satisfaction, and identify areas for improvement can provide actional insights toward making adjustments for the future. Many organizations that collect municipal/regional taxes or fees are required to survey stakeholders and…
May 29 – June 4, 2016 is Tourism Week in Canada. It is the week we in the tourism industry are called to action to bring the importance of our industry to the forefront of governments’ minds – municipal, provincial and federal. We are encouraged to not only share economic impact, but to also convey…
