In an ever-changing marketing landscape, it can feel like mission impossible to keep up, especially with new strategies, social media platforms, and technologies popping up on a regular basis. While PIVOT [cue Ross Geller voice] is a word we’re all familiar with, staying flexible with marketing tactics can help businesses stay resilient, relevant, and responsive…
Marketing trends are always changing and the rate of change seems to be accelerating. Whether it is in response to shifting consumer sentiment, technological advances, or the ongoing pandemic, it is more important than ever to be flexible and evolve your marketing efforts to remain at the top of your game. While we would all…
Restoring Traveller Confidence Tips for Restoring Confidence through Marketing and Communications The COVID-19 pandemic has severely impacted the travel and tourism industry; aside from the apparent barriers like border closures and Provincial Health Orders, many businesses have also felt the impact through a change in consumer sentiment towards travel and its perceived safety. However, as…
If you have a hotel, vacation rental, restaurant, or attraction, then you should claim and optimize your Tripadvisor listing, as it is where travellers go to research. By the end of 2020, there were over 884 million reviews and opinions on travel experiences on Tripadvisor, a number hard not to ignore. Even with the devastating…
We’re fortunate to specialize in tourism marketing across various sectors, from golf courses to hotels, tour operators and many other small businesses. Through no fault of their own, we notice that tourism businesses can be so focused on providing a remarkable experience for their patrons that marketing efforts can fall to the wayside. But it…
We have written about how to Get Right with Google in previous posts but did you know that your Google My Business is free and one of the first things a prospective customer will see when searching online? It is the key citation for businesses, and for some of you, it may be more important…
Your business, whether you have a physical, brick-and-mortar storefront (e.g. restaurants, car dealerships, experience provider), multiple locations (e.g. restaurant chain, hotels) or offer your services at the customer location (e.g. plumbers, electricians) needs to have a Bing Places for Business listing. Why is Bing Places For Business Important While Google My Business is by far…
We hear what you’re saying, “another top SEO tips” blog, but there is a reason why it is still such a hot topic…most businesses are STILL missing the mark when it comes to optimizing their digital presence! Add to that the fact that the goalposts have significantly shifted in the last few years, and you…
As a boutique marketing agency, sometimes people may think we are too small, don’t have the expertise, or the capacity to get much done…but OH BOY! When we compiled some of the things we’ve accomplished and places we’ve gone this past year, even with COVID-19 limiting some of our operations, we’ve still put in some…
Top 7 Social Media Trends for 2021 What’s Trending, and How Businesses Can Get Ahead in 2021. Over recent years, social media has increasingly intertwined itself within our everyday lives and daily routines – especially in 2020 when COVID-19 has us spending more time at home and socializing online. During the pandemic, TikTok dominated as…
