Posts By: Angela Heidt

Google Analytics 4
19Dec 22
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Google Analytics. The Next Generation

Did you finally master Google Analytics? Guess what – the next generation is out, and while it looks similar there are many key differences. DYK: Google Analytics 4 was formerly known as “App + Web”? Right from the horse’s mouth, these are the most important differences between the existing Universal Analytics (UA) properties and new Google Analytics 4 (GA4) properties: Universal Analytics properties Google Analytics… Read more »

2023 Marketing Trends Feature Image
05Dec 22
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Top 10 Marketing Trends for 2023

In an ever-changing marketing landscape, it can feel like mission impossible to keep up, especially with new strategies, social media platforms, and technologies popping up on a regular basis.  While PIVOT [cue Ross Geller voice] is a word we’re all familiar with, staying flexible with marketing tactics can help businesses stay resilient, relevant, and responsive to new opportunities. Our Web Advisors team is here to… Read more »

15Sep 22
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Marketing Tips Usabiltiy

Workaround for Missing Google Drive Folders in Windows Explorer

Google’s recent changes to replace files and folders with Shortcuts seemed innocuous until it wasn’t. Lo and behold, our team logged on one fine Monday morning and headed to Windows Explorer (which is how most of us navigate the file structure) and *poof* – most of our top-level files were simply not there. It turns out, that unless you are the owner of a top-level… Read more »

facebook audiences
04Jun 22
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Building the Best Meta Audiences

Formerly known as Facebook Audiences, Meta Audiences consist of a group of people who could potentially see your ads on the Meta network. Have you ever been served a Facebook ad that seemed completely out of the blue? Vampire romance novels, weird skin products, bagpipe playing lessons…or…is that just me? If you’re being served online ads that don’t seem targeted to your interests, it’s usually… Read more »

marketing trends 2022
02Jan 22
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2022 Marketing Trends

Marketing trends are always changing and the rate of change seems to be accelerating. Whether it is in response to shifting consumer sentiment, technological advances, or the ongoing pandemic, it is more important than ever to be flexible and evolve your marketing efforts to remain at the top of your game. While we would all love it if it was as simple as going “Hey… Read more »

website ecommerce
01Apr 21
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Improving Online Experiences for Your Customers

Over the past year, online buying (e-commerce) has more than doubled. Even those who were previously complacent about purchasing over the internet have converted for the added convenience and to offer clients a safe, zero-contact place to shop. Meanwhile, companies have quickly pivoted to take advantage of the new demand and to keep their businesses on top. So how do you ensure a good experience… Read more »

12Feb 21
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DMO Small Business Surveys

10 Common Survey Mistakes to Avoid

A crucial success factor for any business or organization is knowing and satisfying the needs of your customers or stakeholders. Surveying to gauge expectations, perceptions, satisfaction, and identify areas for improvement can provide actional insights toward making adjustments for the future.  Many organizations that collect municipal/regional taxes or fees are required to survey stakeholders and report results, such as the Municipal & Regional District Tax… Read more »

The Web Advisors Marketing Blog By the Numbers
06Jan 21
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The Web Advisors by the Numbers

As a boutique marketing agency, sometimes people may think we are too small, don’t have the expertise, or the capacity to get much done…but OH BOY! When we compiled some of the things we’ve accomplished and places we’ve gone this past year, even with COVID-19 limiting some of our operations, we’ve still put in some impressive numbers! Here is what we’ve been up to in… Read more »

social media dice showing social media platforms
26Nov 20
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Top 7 Social Media Trends for 2021

Top 7 Social Media Trends for 2021 What’s Trending, and How Businesses Can Get Ahead in 2021. Over recent years, social media has increasingly intertwined itself within our everyday lives and daily routines – especially in 2020 when COVID-19 has us spending more time at home and socializing online. During the pandemic, TikTok dominated as the social media darling keeping people connected and entertained, and… Read more »

Top 10 website mistakes
06Nov 20
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Top 10 Business Website Mistakes

If you’ve gone through the effort of developing a website, no matter how big or small, you’ll want to make sure that you’ve incorporated some best practices for websites to ensure that it’s visible, usable, and converts to your desired goals. We’ve had our fair share of involvement with a variety of websites and have assembled a list of website mistakes so you can learn… Read more »

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