Posts By: Angela Heidt

Workaround for Missing Google Drive Folders in Windows Explorer

Google’s recent changes to replace files and folders with Shortcuts seemed innocuous until it wasn’t. Lo and behold, our team logged on one fine Monday morning and headed to Windows Explorer (which is how most of us navigate the file structure) and *poof* – most of our top-level files were simply not there. It turns out, that unless you are the owner of a top-level… Read more »

facebook audiences

Building the Best Meta Audiences

Formerly known as Facebook Audiences, Meta Audiences consist of a group of people who could potentially see your ads on the Meta network. Have you ever been served a Facebook ad that seemed completely out of the blue? Vampire romance novels, weird skin products, bagpipe playing lessons…or…is that just me? If you’re being served online ads that don’t seem targeted to your interests, it’s usually… Read more »

marketing trends 2022

2022 Marketing Trends

Marketing trends are always changing and the rate of change seems to be accelerating. Whether it is in response to shifting consumer sentiment, technological advances, or the ongoing pandemic, it is more important than ever to be flexible and evolve your marketing efforts to remain at the top of your game. While we would all love it if it was as simple as going “Hey… Read more »

website ecommerce

Improving Online Experiences for Your Customers

Over the past year, online buying (e-commerce) has more than doubled. Even those who were previously complacent about purchasing over the internet have converted for the added convenience and to offer clients a safe, zero-contact place to shop. Meanwhile, companies have quickly pivoted to take advantage of the new demand and to keep their businesses on top. So how do you ensure a good experience… Read more »

The Web Advisors Marketing Blog By the Numbers

The Web Advisors by the Numbers

As a boutique marketing agency, sometimes people may think we are too small, don’t have the expertise, or the capacity to get much done…but OH BOY! When we compiled some of the things we’ve accomplished and places we’ve gone this past year, even with COVID-19 limiting some of our operations, we’ve still put in some impressive numbers! Here is what we’ve been up to in… Read more »

Top 10 website mistakes

Top 10 Business Website Mistakes

If you’ve gone through the effort of developing a website, no matter how big or small, you’ll want to make sure that you’ve incorporated some best practices for websites to ensure that it’s visible, usable, and converts to your desired goals. We’ve had our fair share of involvement with a variety of websites and have assembled a list of website mistakes so you can learn… Read more »

Marketing during a crisis

Reasons to Keep Marketing Efforts Active During a Major Crisis

As the COVID-19 crisis came to a head over the week of March 15th in Canada, one resounding message came through from many clients: Hit the pause button. Pause campaigns, pause social media, pause it all. This response is understandable given so much uncertainty, however, there is an argument why businesses should not hunker down with their heads stuck in the sand and continue marketing… Read more »

The Web Advisors is Here

Our Team is Here for Your Business

These are unprecedented times for all, and during the ongoing COVID-19 situation we want you to know that we are here for you and your business. Our team is as hard-working as ever to meet your marketing needs and collaborate with you to adjust your strategies accordingly on an as-needed basis. While the team might not all be in the same office at the moment,… Read more »

Google Business Marketing

Get Right With Google

What is the difference between a business that comes in the top few results of a Google search, and one that doesn’t? Besides garnering more business through organic search, those that utilize most or all of the Google Suite of tools will find that their listings are displayed more favourably. Your business can have the same advantages, simply by understanding the search engine marketing tools… Read more »

Visual content marketing strategy

Creating Clickable Visual Content

Content, and by extension, content marketing, is evolving at breakneck pace. One major standout in the evolution of content is the use of visual content to brand, market, promote, and develop relationships with viewers. How can you create and use visual content that people remember, share, and click? Let’s delve into the vitals of visual content with stats, tips, and tools to ensure success. Why… Read more »

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