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The Art and Science of Colour: Unraveling the Psychology Behind Marketing
In the intricate landscape of marketing, where every detail crafts a compelling narrative, colour emerges as a silent yet powerful influencer. Beyond mere aesthetics, the psychology of colour delves into the complex tapestry of human emotion, perception, and cultural nuances. Colour in marketing goes beyond visual appeal; it functions as a strategic tool, orchestrating a symphony that can influence consumer behaviour. Colour, chosen thoughtfully, becomes…