Did you finally master Google Analytics? Guess what – the next generation is out, and while it looks similar there are many key differences. Google Analytics 4 (GA4) is the latest version Analytics that launched in October 2020. GA4 is designed to provide more advanced and sophisticated features and insights compared to Universal Analytics (UA)….
Formerly known as Facebook Audiences, Meta Audiences consist of a group of people who could potentially see your ads on the Meta network. Have you ever been served a Facebook ad that seemed completely out of the blue? Vampire romance novels, weird skin products, bagpipe playing lessons…or…is that just me? If you’re being served online…
We’re fortunate to specialize in tourism marketing across various sectors, from golf courses to hotels, tour operators and many other small businesses. Through no fault of their own, we notice that tourism businesses can be so focused on providing a remarkable experience for their patrons that marketing efforts can fall to the wayside. But it…
As a boutique marketing agency, sometimes people may think we are too small, don’t have the expertise, or the capacity to get much done…but OH BOY! When we compiled some of the things we’ve accomplished and places we’ve gone this past year, even with COVID-19 limiting some of our operations, we’ve still put in some…
With trends in digital marketing changing rapidly, it is important to stay up to date to ensure marketing efforts remain effective. While we would all love it if it was as simple as going “Hey Alexa, how do I improve my digital marketing in 2020?” it isn’t quite that easy, but our team at the Web…
What is the difference between a business that comes in the top few results of a Google search, and one that doesn’t? Besides garnering more business through organic search, those that utilize most or all of the Google Suite of tools will find that their listings are displayed more favourably. Your business can have the…
Facebook Pixel – Now A First Party Cookie Note: This post is all about Cookies and Pixels – don’t know what these terms refer to? See some helpful information here. Facebook’s Announcement: Facebook announced a big new change in how their Pixel functions. They started to offer first-party cookies October 24, 2018, following in the…
For some time now, data has been dominating the internet industry as its star-child. That’s not going to change anytime soon. Here’s why you should care and what you can do to make the most of it. The obsession we have with being connected to WiFi – at all times, no matter where we are,…
As someone who looks at the traffic and stats for many of our clients websites on a daily basis, these are the words I’ve been waiting to hear for sometime. I immediately went to the iTunes store where you can download the Google Analytics app for iOS for free. What Is It Google says the Analytics app will…
