With trends in digital marketing changing rapidly, it is important to stay up to date to ensure marketing efforts remain effective. While we would all love it if it was as simple as going “Hey Alexa, how do I improve my digital marketing in 2020?” it isn’t quite that easy, but our team at the Web…
What is the difference between a business that comes in the top few results of a Google search, and one that doesn’t? Besides garnering more business through organic search, those that utilize most or all of the Google Suite of tools will find that their listings are displayed more favourably. Your business can have the…
Facebook Pixel – Now A First Party Cookie Note: This post is all about Cookies and Pixels – don’t know what these terms refer to? See some helpful information here. Facebook’s Announcement: Facebook announced a big new change in how their Pixel functions. They started to offer first-party cookies October 24, 2018, following in the…
For some time now, data has been dominating the internet industry as its star-child. That’s not going to change anytime soon. Here’s why you should care and what you can do to make the most of it. The obsession we have with being connected to WiFi – at all times, no matter where we are,…
As someone who looks at the traffic and stats for many of our clients websites on a daily basis, these are the words I’ve been waiting to hear for sometime. I immediately went to the iTunes store where you can download the Google Analytics app for iOS for free. What Is It Google says the Analytics app will…
In our last few posts we covered a couple of the reasons you should have analytics installed on your website and the importance of setting up goals to measure your marketing success. Now that you are collecting this data in your analytics account, let’s look at further streamlining your digital marketing and efficiently using Google Analytics…
When it comes to setting goals it is important to separate big picture from ongoing day to day. Two of the most common marketing goals for the upcoming year may be to increase traffic to the website or increase sales. This post is about identifying several types of marketing goals that might work for you…
The start of a new year is a great time to take stock of your company’s successes and areas for improvement from 2013. One of the big challenges can be in determining what those areas are. A free tool that is widely used and can help with this is Google Analytics. This tool enables you…
