Posts By: Chris Elder

23Sep 21
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DMO Marketing Strategy Marketing Tips Public Relations Tourism

Restoring Traveller Confidence

Restoring Traveller Confidence Tips for Restoring Confidence through Marketing and Communications The COVID-19 pandemic has severely impacted the travel and tourism industry; aside from the apparent barriers like border closures and Provincial Health Orders, many businesses have also felt the impact through a change in consumer sentiment towards travel and its perceived safety. However, as communities continue to adapt to new norms and vaccine uptake… Read more »

Biking near an orchard
05Apr 21
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Destination BC Marketing Strategy Marketing Tips Online Reputation Small Business Tourism

How to Claim and Optimize Your Tripadvisor Listing

If you have a hotel, vacation rental, restaurant, or attraction, then you should claim and optimize your Tripadvisor listing, as it is where travellers go to research. By the end of 2020, there were over 884 million reviews and opinions on travel experiences on Tripadvisor, a number hard not to ignore. Even with the devastating impacts of COVID-19 on the travel industry, Tripadvisor was the… Read more »

Laptop screen with Google My Business logo
08Mar 21
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Google Marketing Strategy Marketing Tips Online Advertising Online Reputation Search Marketing SEO Small Business

How to Optimize Your Google My Business Listing

We have written about how to Get Right with Google in previous posts but did you know that your Google My Business is free and one of the first things a prospective customer will see when searching online? It is the key citation for businesses, and for some of you, it may be more important than your own website! Your Google My Business listing is… Read more »

Bing imagery
01Mar 21
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Marketing Strategy Marketing Tips Online Reputation Search Marketing SEO Small Business

How to Claim and Optimize Your Bing Places for Business Listing

Your business, whether you have a physical, brick-and-mortar storefront (e.g. restaurants, car dealerships, experience provider), multiple locations (e.g. restaurant chain, hotels) or offer your services at the customer location (e.g. plumbers, electricians) needs to have a Bing Places for Business listing. Why is Bing Places For Business Important While Google My Business is by far the bigger fish in the sea when it comes to… Read more »

Google Ads
27Mar 20
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Google Online Advertising Search Marketing Small Business Uncategorized

Google Ads Credits For Small Businesses

The COVID-19 crisis is affecting everyone in every market and is taking a toll on personal and business health around the world. This is felt especially hard in SMBs (small- and medium-sized businesses) that often do not have the extra cash in the bank to ride out difficult times or to spend to recoup losses. In response, CEO of Google and Alphabet, Sundar Pichai, announced… Read more »

24Feb 20
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Analytics Google Marketing Strategy Marketing Tips SEO Small Business Websites

5 Digital Marketing Trends for 2020

With trends in digital marketing changing rapidly, it is important to stay up to date to ensure marketing efforts remain effective. While we would all love it if it was as simple as going “Hey Alexa, how do I improve my digital marketing in 2020?” it isn’t quite that easy, but our team at the Web Advisors can ensure that you are prepared for the exciting… Read more »

How we sold $148,00 in 60 hours using email marketing
19Nov 19
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Email Marketing Small Business

How We Sold $200,000 in 13 Minutes Using Email Marketing

Last week we made $148,000 $200,000 for a client. In 60 hours 13 minutes. Selling one product. Using only email marketing. We’ve said it once. We’ll say it again. Email marketing is an essential tool in your small business marketing arsenal. Email marketing is as powerful today as it was 42 years ago when, in 1978, Gary Thuerk, a Marketing Manager at Digital Equipment Corp,… Read more »

25Oct 18
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Analytics Online Advertising

Facebook Pixel Changes and Your Online Marketing Strategy

Facebook Pixel – Now A First Party Cookie Note: This post is all about Cookies and Pixels – don’t know what these terms refer to? See some helpful information here. Facebook’s Announcement: Facebook announced a big new change in how their Pixel functions. They started to offer first-party cookies October 24, 2018, following in the lead of Microsoft (Bing) and Google (Ad and Analytics). Wait,… Read more »

15May 18
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Marketing Tips Social Media Uncategorized

Social Media Camp

Last week our Social Community Manager Matt went to camp! He packed up his sack and headed down the road to Social Media Camp at the Victoria Conference Centre. He wrote us every day. We missed him dearly. What is Social Media Camp? A conference for experts, as well as beginners, that draws the top experts from across North America, tackling subjects for all experience… Read more »

31Oct 17
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Social Media

Facebook Pages Stories for Businesses

Once Upon a Time… Is your business ready for Facebook Pages Stories? Perhaps more to the point: should it be? Snapchat did it first. Instagram followed. Then Facebook jumped on the bandwagon, launching Facebook stories back in March this year. Now, with Facebook all set to launch Pages Stories this month, allowing Business Pages, Brands, Public Figures, Cause and Communities to post Stories like a… Read more »

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