The COVID-19 crisis is affecting everyone in every market and is taking a toll on personal and business health around the world. This is felt especially hard in SMBs (small- and medium-sized businesses) that often do not have the extra cash in the bank to ride out difficult times or to spend to recoup losses. In response, CEO of Google and Alphabet, Sundar Pichai, announced…
With trends in digital marketing changing rapidly, it is important to stay up to date to ensure marketing efforts remain effective. While we would all love it if it was as simple as going “Hey Alexa, how do I improve my digital marketing in 2020?” it isn’t quite that easy, but our team at the Web Advisors can ensure that you are prepared for the exciting…
Last week we made $148,000 $200,000 for a client. In 60 hours 13 minutes. Selling one product. Using only email marketing. We’ve said it once. We’ll say it again. Email marketing is an essential tool in your small business marketing arsenal. Email marketing is as powerful today as it was 42 years ago when, in 1978, Gary Thuerk, a Marketing Manager at Digital Equipment Corp,…
We love a good ad extension. And the newest from Google AdWords is a particularly great option for mobile ppc advertising – another thing we love. Say hello – or text hello as the case may be – to AdWords Message Extensions. According to Google Consumer Surveys, US, Canada, UK, Australia October 2016, nearly two thirds of smartphone owners use mobile messaging more than five times…
Mobile friendly websites are important to Google, and your users. More than important, these days mobile friendly websites are non-negotiable! Not only are your current and potential customers visiting your website on mobile devices more than ever before, now Google is telling them if it will be readable on their phones, before they even click thru to your site. Google recently announced they have added a “mobile-friendly” label to…
Managing the online reputation of your tourism business, or any business for that matter, is of critical importance in today’s digital world. With dozens, if not hundreds of articles by major news sites like Inc. and Forbes talking about how to keep your online reputation from affecting your bottom line and sharing some of the horror stories of those that didn’t, online reputation management MUST be one of the pillars…
Making your business’s digital ad standout in a sea of competitors can be a challenge so it’s useful to use every trick in the book to present your offer and the valuable services or products you provide. Google AdWords Callout Extensions have just been released as new feature to their library of ad extensions that will help you do just that. Callout Extensions allow you…
As someone who looks at the traffic and stats for many of our clients websites on a daily basis, these are the words I’ve been waiting to hear for sometime. I immediately went to the iTunes store where you can download the Google Analytics app for iOS for free. What Is It Google says the Analytics app will permit you to access all of your Google Analytics web…
Want to hear some incredible viewing statistics about YouTube? Every minute of every day, over 100 hours of video are uploaded to YouTube. But that’s not the most incredible stat. These next two will blow your mind. More than 1 billion unique users visit YouTube each month and over 6 billion hours (that is with a “B”) of video are watched each month on…
