Today’s marketing requires you to access many products, one of those is Google’s suite of products including Google Analytics, Google Ads, Google Business Profile, just to name a few. To do so, users will require a Google Account. If you don’t have a pre-existing Google Account (gmail) or you need to keep the access associated to your business email address – something we recommend, then…
Restoring Traveller Confidence Tips for Restoring Confidence through Marketing and Communications The COVID-19 pandemic has severely impacted the travel and tourism industry; aside from the apparent barriers like border closures and Provincial Health Orders, many businesses have also felt the impact through a change in consumer sentiment towards travel and its perceived safety. However, as communities continue to adapt to new norms and vaccine uptake…
If you have a hotel, vacation rental, restaurant, or attraction, then you should claim and optimize your Tripadvisor listing, as it is where travellers go to research. By the end of 2020, there were over 884 million reviews and opinions on travel experiences on Tripadvisor, a number hard not to ignore. Even with the devastating impacts of COVID-19 on the travel industry, Tripadvisor was the…
We have written about how to Get Right with Google in previous posts but did you know that your Google Business Profile is free and one of the first things a prospective customer will see when searching online? It is the key citation for businesses, and for some of you, it may be more important than your own website! Your Google Business Profile is largely…
Your business, whether you have a physical, brick-and-mortar storefront (e.g. restaurants, car dealerships, experience provider), multiple locations (e.g. restaurant chain, hotels) or offer your services at the customer location (e.g. plumbers, electricians) needs to have a Bing Places for Business listing. Why is Bing Places For Business Important While Google My Business is by far the bigger fish in the sea when it comes to…
The COVID-19 crisis is affecting everyone in every market and is taking a toll on personal and business health around the world. This is felt especially hard in SMBs (small- and medium-sized businesses) that often do not have the extra cash in the bank to ride out difficult times or to spend to recoup losses. In response, CEO of Google and Alphabet, Sundar Pichai, announced…
With trends in digital marketing changing rapidly, it is important to stay up to date to ensure marketing efforts remain effective. While we would all love it if it was as simple as going “Hey Alexa, how do I improve my digital marketing in 2020?” it isn’t quite that easy, but our team at the Web Advisors can ensure that you are prepared for the exciting…
Last week we made $148,000 $200,000 for a client. In 60 hours 13 minutes. Selling one product. Using only email marketing. We’ve said it once. We’ll say it again. Email marketing is an essential tool in your small business marketing arsenal. Email marketing is as powerful today as it was 42 years ago when, in 1978, Gary Thuerk, a Marketing Manager at Digital Equipment Corp,…
Facebook Pixel – Now A First Party Cookie Note: This post is all about Cookies and Pixels – don’t know what these terms refer to? See some helpful information here. Facebook’s Announcement: Facebook announced a big new change in how their Pixel functions. They started to offer first-party cookies October 24, 2018, following in the lead of Microsoft (Bing) and Google (Ad and Analytics). Wait,…
