Posts By: Chris Elder

Restoring Traveller Confidence

Restoring Traveller Confidence Tips for Restoring Confidence through Marketing and Communications The COVID-19 pandemic has severely impacted the travel and tourism industry; aside from the apparent barriers like border closures and Provincial Health Orders, many businesses have also felt the impact through a change in consumer sentiment towards travel and its perceived safety. However, as communities continue to adapt to new norms and vaccine uptake… Read more »

Biking near an orchard

How to Claim and Optimize Your Tripadvisor Listing

If you have a hotel, vacation rental, restaurant, or attraction, then you should claim and optimize your Tripadvisor listing, as it is where travellers go to research. By the end of 2020, there were over 884 million reviews and opinions on travel experiences on Tripadvisor, a number hard not to ignore. Even with the devastating impacts of COVID-19 on the travel industry, Tripadvisor was the… Read more »

Laptop screen with Google My Business logo

How to Optimize Your Google My Business Listing

We have written about how to Get Right with Google in previous posts but did you know that your Google My Business is free and one of the first things a prospective customer will see when searching online? It is the key citation for businesses, and for some of you, it may be more important than your own website! Your Google My Business listing is… Read more »

Bing imagery

How to Claim and Optimize Your Bing Places for Business Listing

Your business, whether you have a physical, brick-and-mortar storefront (e.g. restaurants, car dealerships, experience provider), multiple locations (e.g. restaurant chain, hotels) or offer your services at the customer location (e.g. plumbers, electricians) needs to have a Bing Places for Business listing. Why is Bing Places For Business Important While Google My Business is by far the bigger fish in the sea when it comes to… Read more »

Google Ads

Google Ads Credits For Small Businesses

The COVID-19 crisis is affecting everyone in every market and is taking a toll on personal and business health around the world. This is felt especially hard in SMBs (small- and medium-sized businesses) that often do not have the extra cash in the bank to ride out difficult times or to spend to recoup losses. In response, CEO of Google and Alphabet, Sundar Pichai, announced… Read more »

5 Digital Marketing Trends for 2020

With trends in digital marketing changing rapidly, it is important to stay up to date to ensure marketing efforts remain effective. While we would all love it if it was as simple as going “Hey Alexa, how do I improve my digital marketing in 2020?” it isn’t quite that easy, but our team at the Web Advisors can ensure that you are prepared for the exciting… Read more »

How we sold $148,00 in 60 hours using email marketing

How We Sold $200,000 in 13 Minutes Using Email Marketing

Last week we made $148,000 $200,000 for a client. In 60 hours 13 minutes. Selling one product. Using only email marketing. We’ve said it once. We’ll say it again. Email marketing is an essential tool in your small business marketing arsenal. Email marketing is as powerful today as it was 42 years ago when, in 1978, Gary Thuerk, a Marketing Manager at Digital Equipment Corp,… Read more »

Text Message Ads

New Message Extensions for Google AdWords

We love a good ad extension. And the newest from Google AdWords is a particularly great option for mobile ppc advertising – another thing we love. Say hello – or text hello as the case may be – to AdWords Message Extensions. According to Google Consumer Surveys, US, Canada, UK, Australia October 2016, nearly two thirds of smartphone owners use mobile messaging more than five times… Read more »

Google Helps Users Find Mobile Friendly Websites

Mobile friendly websites are important to Google, and your users. More than important, these days mobile friendly websites are non-negotiable! Not only are your current and potential customers visiting your website on mobile devices more than ever before, now Google is telling them if it will be readable on their phones, before they even click thru to your site. Google recently announced they have added a “mobile-friendly” label to… Read more »

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