Google Archives - The Web Advisors

25Sep 23

Online Relationship Management: What is it, and How to Improve your ORM.

Building and maintaining online relationships with customers and stakeholders is paramount for business success in today’s digital environment. Online Relationship Management (ORM) refers to businesses’ strategies and practices to interact, engage, and nurture relationships with their customers through digital channels. From social media platforms to email marketing and online review programs, ORM plays a pivotal… Read more »

01Apr 21

Angela Heidt Leave a Comment

Improving Online Experiences for Your Customers

Over the past year, online buying (e-commerce) has more than doubled. Even those who were previously complacent about purchasing over the internet have converted for the added convenience and to offer clients a safe, zero-contact place to shop. Meanwhile, companies have quickly pivoted to take advantage of the new demand and to keep their businesses… Read more »

19Mar 21

Trisha Larsen Leave a Comment

10 Tourism Marketing Tips for Small Business for Under $5000 A Year

We’re fortunate to specialize in tourism marketing across various sectors, from golf courses to hotels, tour operators and many other small businesses. Through no fault of their own, we notice that tourism businesses can be so focused on providing a remarkable experience for their patrons that marketing efforts can fall to the wayside. But it… Read more »

08Mar 21

Chris Elder Leave a Comment

How to Optimize Your Google My Business Listing

We have written about how to Get Right with Google in previous posts but did you know that your Google My Business is free and one of the first things a prospective customer will see when searching online? It is the key citation for businesses, and for some of you, it may be more important… Read more »

27Mar 20

Chris Elder Leave a Comment

Google Ads Credits For Small Businesses

The COVID-19 crisis is affecting everyone in every market and is taking a toll on personal and business health around the world. This is felt especially hard in SMBs (small- and medium-sized businesses) that often do not have the extra cash in the bank to ride out difficult times or to spend to recoup losses…. Read more »

24Feb 20

Chris Elder Leave a Comment

5 Digital Marketing Trends for 2020

With trends in digital marketing changing rapidly, it is important to stay up to date to ensure marketing efforts remain effective. While we would all love it if it was as simple as going “Hey Alexa, how do I improve my digital marketing in 2020?” it isn’t quite that easy, but our team at the Web… Read more »

15Aug 19

Angela Heidt Leave a Comment

Get Right With Google

What is the difference between a business that comes in the top few results of a Google search, and one that doesn’t? Besides garnering more business through organic search, those that utilize most or all of the Google Suite of tools will find that their listings are displayed more favourably. Your business can have the… Read more »

11Dec 17

Trisha Larsen Leave a Comment

Reaping Big Marketing Rewards from Big Data

For some time now, data has been dominating the internet industry as its star-child. That’s not going to change anytime soon. Here’s why you should care and what you can do to make the most of it. The obsession we have with being connected to WiFi – at all times, no matter where we are,… Read more »

The Web Advisors Mobile Friendly Website

07Dec 16

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Google To Punish Non-Mobile-Friendly Websites

Google is going teacher on us and getting stricter by the day. Their latest ruler-whacking move? The search giant is set to dim the lights on non-mobile-friendly websites. Google – like everyone with half a brain in the online marketing world – understands that more and more people are accessing the beautiful world of the internet from… Read more »

27Oct 16

Chris Elder Leave a Comment

New Message Extensions for Google AdWords

We love a good ad extension. And the newest from Google AdWords is a particularly great option for mobile ppc advertising – another thing we love. Say hello – or text hello as the case may be – to AdWords Message Extensions. According to Google Consumer Surveys, US, Canada, UK, Australia October 2016, nearly two thirds… Read more »

Posts Categorized: Google

Improving Online Experiences for Your Customers

How to Optimize Your Google My Business Listing

Google Ads Credits For Small Businesses

5 Digital Marketing Trends for 2020

Get Right With Google

Reaping Big Marketing Rewards from Big Data

Google To Punish Non-Mobile-Friendly Websites

New Message Extensions for Google AdWords

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