In an ever-changing marketing landscape, it can feel like mission impossible to keep up, especially with new strategies, social media platforms, and technologies popping up on a regular basis. While PIVOT [cue Ross Geller voice] is a word we’re all familiar with, staying flexible with marketing tactics can help businesses stay resilient, relevant, and responsive…
Google’s recent changes to replace files and folders with Shortcuts seemed innocuous until it wasn’t. Lo and behold, our team logged on one fine Monday morning and headed to Windows Explorer (which is how most of us navigate the file structure) and *poof* – most of our top-level files were simply not there. It turns…
Formerly known as Facebook Audiences, Meta Audiences consist of a group of people who could potentially see your ads on the Meta network. Have you ever been served a Facebook ad that seemed completely out of the blue? Vampire romance novels, weird skin products, bagpipe playing lessons…or…is that just me? If you’re being served online…
Marketing trends are always changing and the rate of change seems to be accelerating. Whether it is in response to shifting consumer sentiment, technological advances, or the ongoing pandemic, it is more important than ever to be flexible and evolve your marketing efforts to remain at the top of your game. While we would all…
Restoring Traveller Confidence Tips for Restoring Confidence through Marketing and Communications The COVID-19 pandemic has severely impacted the travel and tourism industry; aside from the apparent barriers like border closures and Provincial Health Orders, many businesses have also felt the impact through a change in consumer sentiment towards travel and its perceived safety. However, as…
There is no hotter ticket item these days in the world of digital marketing than video. Once thought of as a luxury, video is now a defined budget line item for many businesses. This comes as no surprise as the cost has come down, and the convenience of creating videos has improved significantly over the…
If you have a hotel, vacation rental, restaurant, or attraction, then you should claim and optimize your Tripadvisor listing, as it is where travellers go to research. By the end of 2020, there were over 884 million reviews and opinions on travel experiences on Tripadvisor, a number hard not to ignore. Even with the devastating…
Over the past year, online buying (e-commerce) has more than doubled. Even those who were previously complacent about purchasing over the internet have converted for the added convenience and to offer clients a safe, zero-contact place to shop. Meanwhile, companies have quickly pivoted to take advantage of the new demand and to keep their businesses…
We’re fortunate to specialize in tourism marketing across various sectors, from golf courses to hotels, tour operators and many other small businesses. Through no fault of their own, we notice that tourism businesses can be so focused on providing a remarkable experience for their patrons that marketing efforts can fall to the wayside. But it…
We have written about how to Get Right with Google in previous posts but did you know that your Google My Business is free and one of the first things a prospective customer will see when searching online? It is the key citation for businesses, and for some of you, it may be more important…
