Posts Categorized: Marketing Tips

25Sep 23
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Email Marketing Google Marketing Tips Online Reputation Small Business Social Media

Online Relationship Management: What is it, and How to Improve your ORM.

Building and maintaining online relationships with customers and stakeholders is paramount for business success in today’s digital environment. Online Relationship Management (ORM) refers to businesses’ strategies and practices to interact, engage, and nurture relationships with their customers through digital channels. From social media platforms to email marketing and online review programs, ORM plays a pivotal… Read more »

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27Jul 23
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Content Marketing Destination BC DMO Marketing Strategy Marketing Tips Small Business Tourism

How Localhood Stories are Changing the Game for DMOs

It can be challenging for Marketers and Destination Marketing Organizations to keep up with the never-ending turnover of trends, and let’s face it, this will not be slowing down any time soon. However, one thing that won’t change is the value people are starting to put towards experiences over materialistic acquisitions, and what better way… Read more »

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05Dec 22
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Top 10 Marketing Trends for 2023

In an ever-changing marketing landscape, it can feel like mission impossible to keep up, especially with new strategies, social media platforms, and technologies popping up on a regular basis.  While PIVOT [cue Ross Geller voice] is a word we’re all familiar with, staying flexible with marketing tactics can help businesses stay resilient, relevant, and responsive… Read more »

23Sep 21
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DMO Marketing Strategy Marketing Tips Public Relations Tourism

Restoring Traveller Confidence

Restoring Traveller Confidence Tips for Restoring Confidence through Marketing and Communications The COVID-19 pandemic has severely impacted the travel and tourism industry; aside from the apparent barriers like border closures and Provincial Health Orders, many businesses have also felt the impact through a change in consumer sentiment towards travel and its perceived safety. However, as… Read more »

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05Apr 21
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Destination BC Marketing Strategy Marketing Tips Online Reputation Small Business Tourism

How to Claim and Optimize Your Tripadvisor Listing

If you have a hotel, vacation rental, restaurant, or attraction, then you should claim and optimize your Tripadvisor listing, as it is where travellers go to research. By the end of 2020, there were over 884 million reviews and opinions on travel experiences on Tripadvisor, a number hard not to ignore. Even with the devastating… Read more »

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01Apr 21
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Improving Online Experiences for Your Customers

Over the past year, online buying (e-commerce) has more than doubled. Even those who were previously complacent about purchasing over the internet have converted for the added convenience and to offer clients a safe, zero-contact place to shop. Meanwhile, companies have quickly pivoted to take advantage of the new demand and to keep their businesses… Read more »

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