Posts Categorized: Marketing Tips

Google AdWords Customer Match

Google AdWords Customer Match Allows Ads To Be Targeted Using Email Addresses

Earlier this week Google announced that they will be launching a new AdWords feature called Customer Match, which will allow advertisers to target their ads at specific people using their email addresses. Here’s how it’s all going to work: Customer Match will target people who are signed into Google products such as Search, Gmail or… Read more »

Managing Your Online Reputation

The Holy Trinity of Online Reputation Management for Your Tourism Business

Managing the online reputation of your tourism business, or any business for that matter, is of critical importance in today’s digital world. With dozens, if not hundreds of articles by major news sites like Inc. and Forbes talking about  how to keep your online reputation from affecting your bottom line and sharing some of the horror stories… Read more »

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