What is the difference between a business that comes in the top few results of a Google search, and one that doesn’t? Besides garnering more business through organic search, those that utilize most or all of the Google Suite of tools will find that their listings are displayed more favourably. Your business can have the…
Last week our Social Community Manager Matt went to camp! He packed up his sack and headed down the road to Social Media Camp at the Victoria Conference Centre. He wrote us every day. We missed him dearly. What is Social Media Camp? A conference for experts, as well as beginners, that draws the top…
For some time now, data has been dominating the internet industry as its star-child. That’s not going to change anytime soon. Here’s why you should care and what you can do to make the most of it. The obsession we have with being connected to WiFi – at all times, no matter where we are,…
Much like any ‘Camp’, ‘Social media camp’ conjures up visions of evenings spent chatting around the fire, making friends, roasting marshmallows, dreaming big dreams. The reality isn’t that far off. We sent our resident social media whiz, Ilona Soetemans, to Social Media Camp 2017 and while she reports that the bonfires and marshmallows were missing,…
In case you hadn’t heard, video marketing is possibly the most important tool in your box of marketing tricks right now. Why? Well, if you weren’t already convinced by the facts and figures we gave you in a previous blog post, these “127 facts you probably didn’t know about video marketing” – from Social Media Manager,…
Welcome to our annual round-up of the top marketing tips for 2017. We’re well into the first quarter now and after answering questions from our clients about where to focus this year, we thought we should share some of this information that will continue to be important as the year rolls on. Captain Obvious Does Marketing…
We love a good ad extension. And the newest from Google AdWords is a particularly great option for mobile ppc advertising – another thing we love. Say hello – or text hello as the case may be – to AdWords Message Extensions. According to Google Consumer Surveys, US, Canada, UK, Australia October 2016, nearly two thirds…
It would be safe to say January got away from us. We had intended to post our top 5 online marketing tips for 2016 on January 2nd, but, you know, time flies. Still, we do have some great tips we’d like to share with you. Better late than never. Besides, it’s February which is…
So, there we were, all set to write a blog post entitled “The ultimate cheat sheet: social media image sizes” when what do you know? We came across the most perfectly crafted infographic doing our job for us. Written by Lindsay Kolowich for the Hubspot Blog (they are clever those Hubspot folks!), with the…
To know how to go about marketing to Millennials, we first need to know who they are. They are roughly defined as the age group born between 1980 and 2000, so between 15 and 35 years old. (There is some discrepancy in defining the age group, so we’re going with a ballpark figure.) There…