We recently presented a workshop to a group of golf course, hotel & travel industry operators on the importance of managing online brand reputation and really, the concept of reputation management extends across any business segment.
Engaging your existing or potential clients through social media is important, however with statistics out there that 3 out of 4 active travellers are influenced by reviews and photos when choosing activities, your first priority needs to be managing reviews. People go to Facebook to socialize and to TripAdvisor or Expedia to shop. As we are fond of saying, follow the money.
So what's an owner to do?
We've provided 6 Easy Tips that will get you on the road to managing your online brand reputation. You can download our FREE Guide for 6 helpful tips.