Posts Tagged: Best Practices

Psychology of Colours blog header

The Art and Science of Colour: Unraveling the Psychology Behind Marketing

In the intricate landscape of marketing, where every detail crafts a compelling narrative, colour emerges as a silent yet powerful influencer. Beyond mere aesthetics, the psychology of colour delves into the complex tapestry of human emotion, perception, and cultural nuances. Colour in marketing goes beyond visual appeal; it functions as a strategic tool, orchestrating a… Read more »

2024 top marketing trends

Marketing in 2024: Unveiling the Top Marketing Trends & Tips

The past year has brought many shifts in the marketing landscape that redefined how brands and organizations connected with audiences. As the New Year approaches, many of 2023’s top marketing trends continue to surge. Let’s delve into the top marketing trends for 2024 and share expert tips to help your business stay ahead of the… Read more »

website ecommerce

Improving Online Experiences for Your Customers

Over the past year, online buying (e-commerce) has more than doubled. Even those who were previously complacent about purchasing over the internet have converted for the added convenience and to offer clients a safe, zero-contact place to shop. Meanwhile, companies have quickly pivoted to take advantage of the new demand and to keep their businesses… Read more »

10 Common Survey Mistakes to Avoid

A crucial success factor for any business or organization is knowing and satisfying the needs of your customers or stakeholders. Surveying to gauge expectations, perceptions, satisfaction, and identify areas for improvement can provide actional insights toward making adjustments for the future.  Many organizations that collect municipal/regional taxes or fees are required to survey stakeholders and… Read more »

CASL Update 2017

CASL Update 2017

Nobody likes spam. Of the canned mystery meat variety or of the email variety that lands up in your inbox unasked for. Which is why many celebrated the July 2014 Canadian Anti-Spam Legislation ruling, a law generally prohibiting individuals and businesses from sending commercial email to Canadians without their consent. But for small businesses and… Read more »

Top 10 FAQ's about CASL

Top 10 FAQ’s about CASL

With July 1st approaching, there is much buzz about CASL.  Why July 1st and what is CASL you ask?  Here are our Top 10 FAQ’s about CASL, garnered through reading  the legislation, media reports, and acquiring our own legal consultation – UPDATED July 27th. Please note where recommendations are included, it is our marketing advice,… Read more »

Get Your Email Marketing In Shape

So you’re recovering from the gluttonous holidays where you maybe imbibed in a few too many beverages, lots of incredible food and now you’re thinking about that New Year’s resolution you just made to yourself about getting in shape? This is the perfect opportunity to apply that same resolution to your business marketing efforts, starting… Read more »

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