To know how to go about marketing to Millennials, we first need to know who they are. They are roughly defined as the age group born between 1980 and 2000, so between 15 and 35 years old. (There is some discrepancy in defining the age group, so we’re going with a ballpark figure.) There…
Destination BC is determined to inspire and they have done just that! Starting first with the launch of their new corporate strategy to hundreds of engaged Tourism Industry professionals at the TIA-BC Conference in Vancouver, and then to thousands as they simultaneously rolled out their revitalized brand across social media and traditional channels, and onward to…
6 Tips For Managing Online Brand Reputation We recently presented a workshop to a group of golf course, hotel & travel industry operators on the importance of managing online brand reputation and really, the concept of reputation management extends across any business segment. Engaging your existing or potential clients through social media is important, however…
You run a small business and you are the CEO, Chief Marketing Officer and Chief Bottle Washer. The perennial question for the small business owner / operator… How do you focus your marketing efforts to get more qualified leads and make this business into the money making power house you always wanted it to be? These small business…
