Over the past year, online buying (e-commerce) has more than doubled. Even those who were previously complacent about purchasing over the internet have converted for the added convenience and to offer clients a safe, zero-contact place to shop. Meanwhile, companies have quickly pivoted to take advantage of the new demand and to keep their businesses on top. So how do you ensure a good experience…
A crucial success factor for any business or organization is knowing and satisfying the needs of your customers or stakeholders. Surveying to gauge expectations, perceptions, satisfaction, and identify areas for improvement can provide actional insights toward making adjustments for the future. Many organizations that collect municipal/regional taxes or fees are required to survey stakeholders and report results, such as the Municipal & Regional District Tax…
As a boutique marketing agency, sometimes people may think we are too small, don’t have the expertise, or the capacity to get much done…but OH BOY! When we compiled some of the things we’ve accomplished and places we’ve gone this past year, even with COVID-19 limiting some of our operations, we’ve still put in some impressive numbers! Here is what we’ve been up to in…
Top 7 Social Media Trends for 2021 What’s Trending, and How Businesses Can Get Ahead in 2021. Over recent years, social media has increasingly intertwined itself within our everyday lives and daily routines – especially in 2020 when COVID-19 has us spending more time at home and socializing online. During the pandemic, TikTok dominated as the social media darling keeping people connected and entertained, and…
If you’ve gone through the effort of developing a website, no matter how big or small, you’ll want to make sure that you’ve incorporated some best practices for websites to ensure that it’s visible, usable, and converts to your desired goals. We’ve had our fair share of involvement with a variety of websites and have assembled a list of website mistakes so you can learn…
As the COVID-19 crisis came to a head over the week of March 15th in Canada, one resounding message came through from many clients: Hit the pause button. Pause campaigns, pause social media, pause it all. This response is understandable given so much uncertainty, however, there is an argument why businesses should not hunker down with their heads stuck in the sand and continue marketing…
These are unprecedented times for all, and during the ongoing COVID-19 situation we want you to know that we are here for you and your business. Our team is as hard-working as ever to meet your marketing needs and collaborate with you to adjust your strategies accordingly on an as-needed basis. While the team might not all be in the same office at the moment,…
What is the difference between a business that comes in the top few results of a Google search, and one that doesn’t? Besides garnering more business through organic search, those that utilize most or all of the Google Suite of tools will find that their listings are displayed more favourably. Your business can have the same advantages, simply by understanding the search engine marketing tools…
Content, and by extension, content marketing, is evolving at breakneck pace. One major standout in the evolution of content is the use of visual content to brand, market, promote, and develop relationships with viewers. How can you create and use visual content that people remember, share, and click? Let’s delve into the vitals of visual content with stats, tips, and tools to ensure success. Why…
Content marketing should be a key component of your business’s overall marketing strategy – one that communicates your brand, engages viewers, and helps to convert those viewers into customers. So, are you getting the most out of your content marketing strategy? Since you’re here, let’s say you’re looking for improvement, but first, let’s start with why content marketing is important and then delve into some…