Content Marketing Buzzwords That Will Make Your Head Explode

Content Marketing Buzzwords


“Blue sky it, people.” “Don’t just go for the low-hanging fruit.” “Think outside the box.” And, for pity’s sake, make sure your “content” is “snackable”!

Bleurgh. We’ve come a long way since the days of blue skying and thinking outside the box… or have we?

Not so much. As an industry we tend to come up with a lot – and I do mean A LOT – of annoying, often meaningless jargon which really has zero “value-add”. Even the term “content marketing” makes our team’s collective head want to explode.

You know who else really, really hates content marketing buzzwords? Joe Lazauskas, Editor in Chief at Contently. He’s written a whole series of scathing, hilarious posts on buzzwords and we love them! Start with his latest then keep clicking for at least an hour’s worth of “storytelling” designed to drag you away from your busy and important jobs as “content creators” and “thought leaders”.

Need help with building an online marketing strategy that isn’t all marketing speak but rather based on years of experience and proven results? Give us a call. Yes, we can buzz with the best of them, but we promise we won’t BS you.

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