With so many channels and ways to talk to your brand fans & customers, it can get confusing as to the best practice on how to write better emails or communicate on your different channels. Fortunately, the good people at Vertical Response, who we work with extensively for our email marketing services, have created a catch-all Copywriting Cheat Sheet infographic to help break down the different channels and best ways to engage your customers.
We find we have to write differently for each channel, as the clients that make up your community as a whole are at different stages of the purchasing or interaction cycle in Twitter than they may be on your website or reading an email you just sent.
Take a read below and let us know what you think. Do you write differently for your channels?