Posts Tagged: Email Marketing

Marketing during a crisis

Reasons to Keep Marketing Efforts Active During a Major Crisis

As the COVID-19 crisis came to a head over the week of March 15th in Canada, one resounding message came through from many clients: Hit the pause button. Pause campaigns, pause social media, pause it all. This response is understandable given so much uncertainty, however, there is an argument why businesses should not hunker down… Read more »

CASL Update 2017

CASL Update 2017

Nobody likes spam. Of the canned mystery meat variety or of the email variety that lands up in your inbox unasked for. Which is why many celebrated the July 2014 Canadian Anti-Spam Legislation ruling, a law generally prohibiting individuals and businesses from sending commercial email to Canadians without their consent. But for small businesses and… Read more »

Top 10 FAQ's about CASL

Top 10 FAQ’s about CASL

With July 1st approaching, there is much buzz about CASL.  Why July 1st and what is CASL you ask?  Here are our Top 10 FAQ’s about CASL, garnered through reading  the legislation, media reports, and acquiring our own legal consultation – UPDATED July 27th. Please note where recommendations are included, it is our marketing advice,… Read more »

Get Your Email Marketing In Shape

So you’re recovering from the gluttonous holidays where you maybe imbibed in a few too many beverages, lots of incredible food and now you’re thinking about that New Year’s resolution you just made to yourself about getting in shape? This is the perfect opportunity to apply that same resolution to your business marketing efforts, starting… Read more »

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