So you’re recovering from the gluttonous holidays where you maybe imbibed in a few too many beverages, lots of incredible food and now you’re thinking about that New Year’s resolution you just made to yourself about getting in shape? This is the perfect opportunity to apply that same resolution to your business marketing efforts, starting…
The Web Advisors are a small group of hard working marketers who like to have fun while we do our jobs. In the spirit of the holiday season, we found ourselves a little sidetracked on a winter adventure this week and thought we would bring you a smile… Having picked the snow out of our ears,…
6 Tips For Managing Online Brand Reputation We recently presented a workshop to a group of golf course, hotel & travel industry operators on the importance of managing online brand reputation and really, the concept of reputation management extends across any business segment. Engaging your existing or potential clients through social media is important, however…
There are two fundamental ways to increase revenue to your business: 1. Grow your marketshare, or your percentage of the pie. 2. Grow the pie. A company’s business plan should incorporate strategies towards both objectives for long term sustainability. We are very privileged to work for numerous clients in the golf industry in Canada. Golf…