It’s summer. The weather is hot, the beach is calling – yet as a dedicated marketer, you are at your desk, toiling away to get website traffic up, drive leads and convert those leads to sales while your potential customers are out enjoying that summer vacation (or at least dreaming about it). We caught this…
Keywords & SEO Most small business owners understand the importance of keywords and SEO (search engine optimization). They go together like cookies and milk, peanut butter and jam, or eggs and salsa (or is that just me?). Whatever your perfect pairing, this post will provide you with a basic outline for choosing your target keywords and…
I love to see a well thought out, elegantly executed marketing strategy unfold. Recently, I witnessed this through a Molson Canadian activation that I have to share. It’s Just Another Beer Commercial Or at least that’s what I thought when I was interrupted from my YouTube video watching with what appeared to be another commercial….
As part of our ongoing series on Small Business Marketing Tips, I decided to write a post about customer service. Situation Overview I recently purchased something online from the Blue Jays gift shop for Father’s Day. The package was delivered while I was at work and the typical “We attempted to deliver” notice was left…