May 29 – June 4, 2016 is Tourism Week in Canada. It is the week we in the tourism industry are called to action to bring the importance of our industry to the forefront of governments’ minds – municipal, provincial and federal. We are encouraged to not only share economic impact, but to also convey…
There is a new provincial tourism strategy in the works for British Columbia to be revealed on November 4th at the TIABC Conference. Destination British Columbia’s CEO Marsha Walden took over the helm a year ago, bringing with her a fresh perspective and the freedom to make some changes. At first blush, the future looks…
There are two fundamental ways to increase revenue to your business: 1. Grow your marketshare, or your percentage of the pie. 2. Grow the pie. A company’s business plan should incorporate strategies towards both objectives for long term sustainability. We are very privileged to work for numerous clients in the golf industry in Canada. Golf…
