In the intricate landscape of marketing, where every detail crafts a compelling narrative, colour emerges as a silent yet powerful influencer. Beyond mere aesthetics, the psychology of colour delves into the complex tapestry of human emotion, perception, and cultural nuances. Colour in marketing goes beyond visual appeal; it functions as a strategic tool, orchestrating a…
We’re in the business of creating, maintaining and optimizing websites for others – along with everything else it takes to create a stellar marketing strategy. We live and breathe the stuff. Why then are we so excited by the launch of our own new website? Well, it’s like that story about the cobbler’s shoes: we’ve…
Destination BC is determined to inspire and they have done just that! Starting first with the launch of their new corporate strategy to hundreds of engaged Tourism Industry professionals at the TIA-BC Conference in Vancouver, and then to thousands as they simultaneously rolled out their revitalized brand across social media and traditional channels, and onward to…
6 Tips For Managing Online Brand Reputation We recently presented a workshop to a group of golf course, hotel & travel industry operators on the importance of managing online brand reputation and really, the concept of reputation management extends across any business segment. Engaging your existing or potential clients through social media is important, however…
Are You A Pinner With A Penchant For Travel? If you’re a fan of the photo sharing network Pinterest, and you have ever posted images of destinations on your bucket list or those incredible places you’ve been to (there about 750 million of such photos), then the recent addition of Pinterest Place Pins will be…
Wendy’s burger franchise has been busy undergoing change recently. New menus, modernized look and feel, updated uniforms and logo transformation are all part of the more traditional aspects of fast food franchise renovations. The big change this time, however, is Wendy’s online. Wendys.com is like Cinderella at the the ball. The transformation is astounding. Wendy’s…
