The COVID-19 crisis is affecting everyone in every market and is taking a toll on personal and business health around the world. This is felt especially hard in SMBs (small- and medium-sized businesses) that often do not have the extra cash in the bank to ride out difficult times or to spend to recoup losses….
Last week our Social Community Manager Matt went to camp! He packed up his sack and headed down the road to Social Media Camp at the Victoria Conference Centre. He wrote us every day. We missed him dearly. What is Social Media Camp? A conference for experts, as well as beginners, that draws the top…
In a recent announcement from Google Adwords, Google My Business ratings are eligible to appear with ads when location extensions are enabled. These extensions will appear on both desktop and tablet results however mobile does not appear to be discussed at this time. Potential customers have always relied on word of mouth or other people’s…
You’ve reviewed your marketing plan, revised your online marketing strategy, organized your Analytics, set up goals to track your success, it is all starting to come together. Now comes the tricky bit. Who is going to action all of those great tactics? Who is going to create your content, actively implement your social media strategy…
As part of our ongoing series on Small Business Marketing Tips, I decided to write a post about customer service. Situation Overview I recently purchased something online from the Blue Jays gift shop for Father’s Day. The package was delivered while I was at work and the typical “We attempted to deliver” notice was left…
It’s small business week and, like Google, we believe that small businesses are the backbone of the community. As one of those businesses ourselves, we thought it would be a great idea to share some small business marketing tips to support those hardworking folks following their passions. Small Business Marketing Tip #1 – Make a…
