It can be challenging for Marketers and Destination Marketing Organizations to keep up with the never-ending turnover of trends, and let’s face it, this will not be slowing down any time soon. However, one thing that won’t change is the value people are starting to put towards experiences over materialistic acquisitions, and what better way…
Did you finally master Google Analytics? Guess what – the next generation is out, and while it looks similar there are many key differences. Google Analytics 4 (GA4) is the latest version Analytics that launched in October 2020. GA4 is designed to provide more advanced and sophisticated features and insights compared to Universal Analytics (UA)….
In an ever-changing marketing landscape, it can feel like mission impossible to keep up, especially with new strategies, social media platforms, and technologies popping up on a regular basis. While PIVOT [cue Ross Geller voice] is a word we’re all familiar with, staying flexible with marketing tactics can help businesses stay resilient, relevant, and responsive…
Google’s recent changes to replace files and folders with Shortcuts seemed innocuous until it wasn’t. Lo and behold, our team logged on one fine Monday morning and headed to Windows Explorer (which is how most of us navigate the file structure) and *poof* – most of our top-level files were simply not there. It turns…