For some time now, data has been dominating the internet industry as its star-child. That’s not going to change anytime soon. Here’s why you should care and what you can do to make the most of it. The obsession we have with being connected to WiFi – at all times, no matter where we are,…
Google is going teacher on us and getting stricter by the day. Their latest ruler-whacking move? The search giant is set to dim the lights on non-mobile-friendly websites. Google – like everyone with half a brain in the online marketing world – understands that more and more people are accessing the beautiful world of the internet from…
We love a good ad extension. And the newest from Google AdWords is a particularly great option for mobile ppc advertising – another thing we love. Say hello – or text hello as the case may be – to AdWords Message Extensions. According to Google Consumer Surveys, US, Canada, UK, Australia October 2016, nearly two thirds…
Mobile friendly websites are important to Google, and your users. More than important, these days mobile friendly websites are non-negotiable! Not only are your current and potential customers visiting your website on mobile devices more than ever before, now Google is telling them if it will be readable on their phones, before they even click thru to your site….
Here we go(oogle) again… Google Places for Business is now Google My Business. Just when you thought you were getting the hang of all things Google for your business… Google Places, Google+ Pages, Google Analytics, YouTube, Gmail, Google Webmaster Tools and perhaps Google Adwords or Google Apps… in true Google fashion, along comes another interface…
Google upped the digital advertising ante once again with the release of their loftiest pay per click advertising platform to date – Google Adbirds. We were really hoping that the Eagle would soar with huge Click Thru Rates however initial campaigns delivered on Google Adbirds ended up in a pile on yesterday’s newspaper. Thanks…
Have you ever wondered what other people find when they look for you? This week is all about managing your online reputation and brand. Let’s start with Google. Search your business the way a potential client might. Search your name, your activities and don’t go easy or be kind. Be demanding. List the top things you…