Content, and by extension, content marketing, is evolving at breakneck pace. One major standout in the evolution of content is the use of visual content to brand, market, promote, and develop relationships with viewers. How can you create and use visual content that people remember, share, and click? Let’s delve into the vitals of visual…
Content marketing should be a key component of your business’s overall marketing strategy – one that communicates your brand, engages viewers, and helps to convert those viewers into customers. So, are you getting the most out of your content marketing strategy? Since you’re here, let’s say you’re looking for improvement, but first, let’s start with…
Build it and they will come. Right? Wrong. Just because your product, service or offering is great – fantastic even – doesn’t mean you will automatically get customers lining up. The marketing of your product, service or offering is not optional. It’s mandatory. Wait… what? Marketing? But you have no money in your budget for…
QR codes, the darling of the marketing world. More and more organizations are incorporating these little black and white (or custom) beauties into their advertising in the hopes of luring potential customers to their latest contest or special. The million dollar (is that enough anymore?) question is, do QR codes work? I think that depends on who you…