Top 7 Social Media Trends for 2021 What’s Trending, and How Businesses Can Get Ahead in 2021. Over recent years, social media has increasingly intertwined itself within our everyday lives and daily routines – especially in 2020 when COVID-19 has us spending more time at home and socializing online. During the pandemic, TikTok dominated as…
If you’ve gone through the effort of developing a website, no matter how big or small, you’ll want to make sure that you’ve incorporated some best practices for websites to ensure that it’s visible, usable, and converts to your desired goals. We’ve had our fair share of involvement with a variety of websites and have…
As the COVID-19 crisis came to a head over the week of March 15th in Canada, one resounding message came through from many clients: Hit the pause button. Pause campaigns, pause social media, pause it all. This response is understandable given so much uncertainty, however, there is an argument why businesses should not hunker down…
Content, and by extension, content marketing, is evolving at breakneck pace. One major standout in the evolution of content is the use of visual content to brand, market, promote, and develop relationships with viewers. How can you create and use visual content that people remember, share, and click? Let’s delve into the vitals of visual…
Content marketing should be a key component of your business’s overall marketing strategy – one that communicates your brand, engages viewers, and helps to convert those viewers into customers. So, are you getting the most out of your content marketing strategy? Since you’re here, let’s say you’re looking for improvement, but first, let’s start with…
Last week our Social Community Manager Matt went to camp! He packed up his sack and headed down the road to Social Media Camp at the Victoria Conference Centre. He wrote us every day. We missed him dearly. What is Social Media Camp? A conference for experts, as well as beginners, that draws the top…
Once Upon a Time… Is your business ready for Facebook Pages Stories? Perhaps more to the point: should it be? Snapchat did it first. Instagram followed. Then Facebook jumped on the bandwagon, launching Facebook stories back in March this year. Now, with Facebook all set to launch Pages Stories this month, allowing Business Pages, Brands,…
Much like any ‘Camp’, ‘Social media camp’ conjures up visions of evenings spent chatting around the fire, making friends, roasting marshmallows, dreaming big dreams. The reality isn’t that far off. We sent our resident social media whiz, Ilona Soetemans, to Social Media Camp 2017 and while she reports that the bonfires and marshmallows were missing,…
It would be safe to say January got away from us. We had intended to post our top 5 online marketing tips for 2016 on January 2nd, but, you know, time flies. Still, we do have some great tips we’d like to share with you. Better late than never. Besides, it’s February which is…
So, there we were, all set to write a blog post entitled “The ultimate cheat sheet: social media image sizes” when what do you know? We came across the most perfectly crafted infographic doing our job for us. Written by Lindsay Kolowich for the Hubspot Blog (they are clever those Hubspot folks!), with the…