In an ever-changing marketing landscape, it can feel like mission impossible to keep up, especially with new strategies, social media platforms, and technologies popping up on a regular basis. While PIVOT [cue Ross Geller voice] is a word we’re all familiar with, staying flexible with marketing tactics can help businesses stay resilient, relevant, and responsive…
There is no hotter ticket item these days in the world of digital marketing than video. Once thought of as a luxury, video is now a defined budget line item for many businesses. This comes as no surprise as the cost has come down, and the convenience of creating videos has improved significantly over the…
Content marketing should be a key component of your business’s overall marketing strategy – one that communicates your brand, engages viewers, and helps to convert those viewers into customers. So, are you getting the most out of your content marketing strategy? Since you’re here, let’s say you’re looking for improvement, but first, let’s start with…
Much like any ‘Camp’, ‘Social media camp’ conjures up visions of evenings spent chatting around the fire, making friends, roasting marshmallows, dreaming big dreams. The reality isn’t that far off. We sent our resident social media whiz, Ilona Soetemans, to Social Media Camp 2017 and while she reports that the bonfires and marshmallows were missing,…
In case you hadn’t heard, video marketing is possibly the most important tool in your box of marketing tricks right now. Why? Well, if you weren’t already convinced by the facts and figures we gave you in a previous blog post, these “127 facts you probably didn’t know about video marketing” – from Social Media Manager,…
Welcome to our annual round-up of the top marketing tips for 2017. We’re well into the first quarter now and after answering questions from our clients about where to focus this year, we thought we should share some of this information that will continue to be important as the year rolls on. Captain Obvious Does Marketing…
Destination BC is determined to inspire and they have done just that! Starting first with the launch of their new corporate strategy to hundreds of engaged Tourism Industry professionals at the TIA-BC Conference in Vancouver, and then to thousands as they simultaneously rolled out their revitalized brand across social media and traditional channels, and onward to…
Want to hear some incredible viewing statistics about YouTube? Every minute of every day, over 100 hours of video are uploaded to YouTube. But that’s not the most incredible stat. These next two will blow your mind. More than 1 billion unique users visit YouTube each month and over 6 billion hours (that is…
