As the COVID-19 crisis came to a head over the week of March 15th in Canada, one resounding message came through from many clients: Hit the pause button. Pause campaigns, pause social media, pause it all. This response is understandable given so much uncertainty, however, there is an argument why businesses should not hunker down…
Content, and by extension, content marketing, is evolving at breakneck pace. One major standout in the evolution of content is the use of visual content to brand, market, promote, and develop relationships with viewers. How can you create and use visual content that people remember, share, and click? Let’s delve into the vitals of visual…
Facebook Pixel – Now A First Party Cookie Note: This post is all about Cookies and Pixels – don’t know what these terms refer to? See some helpful information here. Facebook’s Announcement: Facebook announced a big new change in how their Pixel functions. They started to offer first-party cookies October 24, 2018, following in the…
In case you hadn’t heard, video marketing is possibly the most important tool in your box of marketing tricks right now. Why? Well, if you weren’t already convinced by the facts and figures we gave you in a previous blog post, these “127 facts you probably didn’t know about video marketing” – from Social Media Manager,…
Welcome to our annual round-up of the top marketing tips for 2017. We’re well into the first quarter now and after answering questions from our clients about where to focus this year, we thought we should share some of this information that will continue to be important as the year rolls on. Captain Obvious Does Marketing…
It would be safe to say January got away from us. We had intended to post our top 5 online marketing tips for 2016 on January 2nd, but, you know, time flies. Still, we do have some great tips we’d like to share with you. Better late than never. Besides, it’s February which is…
So, there we were, all set to write a blog post entitled “The ultimate cheat sheet: social media image sizes” when what do you know? We came across the most perfectly crafted infographic doing our job for us. Written by Lindsay Kolowich for the Hubspot Blog (they are clever those Hubspot folks!), with the…
To know how to go about marketing to Millennials, we first need to know who they are. They are roughly defined as the age group born between 1980 and 2000, so between 15 and 35 years old. (There is some discrepancy in defining the age group, so we’re going with a ballpark figure.) There…
Social media never sleeps. Not even on a belly-full of tryptophan-laden, sleep-inducing turkey. Which is why most brands will send out at least one Tweet or Facebeep to mark holidays like Thanksgiving. But how do you make your Thanksgiving message to the masses stand out from, well, the masses? Here, four Thanksgiving Marketing Tips –…
If Facebook were a country, it would be the third-most populated on earth (beaten only by China and India). WhatsApp would be #5, Google+ #7, LinkedIn #9, and Twitter #10. (#Socialnomics 2014 by Erik Qualman) So, while you can’t exactly pick up the phone and chat to the nearly 1.5 billion folk living in…