Why More Marketers Should Attend Banff Film Festival Marketing doesn’t live in dashboards. It thrives on emotion, experience, and story, and that’s precisely what the Banff Film Festival delivers. As part of the Web Advisor professional development process, our Content Producer, Sam, attended the Banff Mountain Film and Book Festival, located in…
In today’s digital marketing landscape, having a mobile website that works seamlessly on all types and sizes of devices is essential. With more users accessing the web via smartphones and tablets, optimizing mobile websites is not optional if you wish to market your business successfully. Before we jump right into some best practices for a…
Today’s marketing requires you to access many products, one of those is Google’s suite of products including Google Analytics, Google Ads, Google Business Profile, just to name a few. To do so, users will require a Google Account. If you don’t have a pre-existing Google Account (gmail) or you need to keep the access associated…
In the intricate landscape of marketing, where every detail crafts a compelling narrative, colour emerges as a silent yet powerful influencer. Beyond mere aesthetics, the psychology of colour delves into the complex tapestry of human emotion, perception, and cultural nuances. Colour in marketing goes beyond visual appeal; it functions as a strategic tool, orchestrating a…
