Facebook changes promotions to make it easier to create and administer contests and promotions without requiring the use of third party apps. This is big news for small business on Facebook as there are now a few additional ways to collect contest entries. As outlined on the Facebook for Business blog, promotions can be administered…
With so many channels and ways to talk to your brand fans & customers, it can get confusing as to the best practice on how to write better emails or communicate on your different channels. Fortunately, the good people at Vertical Response, who we work with extensively for our email marketing services, have created a…
It’s summer. The weather is hot, the beach is calling – yet as a dedicated marketer, you are at your desk, toiling away to get website traffic up, drive leads and convert those leads to sales while your potential customers are out enjoying that summer vacation (or at least dreaming about it). We caught this…
Keywords & SEO Most small business owners understand the importance of keywords and SEO (search engine optimization). They go together like cookies and milk, peanut butter and jam, or eggs and salsa (or is that just me?). Whatever your perfect pairing, this post will provide you with a basic outline for choosing your target keywords and…
As part of our ongoing series on Small Business Marketing Tips, I decided to write a post about customer service. Situation Overview I recently purchased something online from the Blue Jays gift shop for Father’s Day. The package was delivered while I was at work and the typical “We attempted to deliver” notice was left…
It’s small business week and, like Google, we believe that small businesses are the backbone of the community. As one of those businesses ourselves, we thought it would be a great idea to share some small business marketing tips to support those hardworking folks following their passions. Small Business Marketing Tip #1 – Make a…
You run a small business and you are the CEO, Chief Marketing Officer and Chief Bottle Washer. The perennial question for the small business owner / operator… How do you focus your marketing efforts to get more qualified leads and make this business into the money making power house you always wanted it to be? These small business…