Google and Kitkat? Who’d have thought? Talk about new marketing ideas! When Google decided to name its new OS platform after the Nestle’s four fingered treat, KitKat, more than one marketing mouth dropped. This takes ‘thinking out of the box’ to new marketing levels! London-based JWT, Kitkat’s marketing agency, came up with this clever product launch spoofing…
Facebook changes promotions to make it easier to create and administer contests and promotions without requiring the use of third party apps. This is big news for small business on Facebook as there are now a few additional ways to collect contest entries. As outlined on the Facebook for Business blog, promotions can be administered…
The Web Advisors recently attended one of the largest social media gatherings: the 2013 Social Media Camp held in Victoria. We were there to brush up on the latest happenings in the social spaces, make new connections and above all, be social – isn’t that what it’s all about? We pride ourselves on offering our…
Google is on a roll these days. After recently redesigning the Google+ layout for desktop, the web giant has just revealed a Google Plus mobile redesign, giving the platform a new interface for the mobile web. Read official G+ Post. Redesign Highlights – Posts appear as “cards” in the user stream, supposedly making it easier to read,…
Get Engaged at Social Media Camp The Web Advisors want you to get engaged (the social kind) at the 2013 Social Media Camp and will be offering a Silver Social Media Camp Pass, valued at $399, to one lucky winner. Read on to enter… This is the largest event of its kind in Canada, with…
We’re in visual age and as a business, often times you are selling the “image” first and the product second. So if image is everything, are you engaged on the social media visual channels that provide the best imagery punch? Enter the visual throwdown: Instagram vs Pinterest. We are often asked when developing a social…
QR codes, the darling of the marketing world. More and more organizations are incorporating these little black and white (or custom) beauties into their advertising in the hopes of luring potential customers to their latest contest or special. The million dollar (is that enough anymore?) question is, do QR codes work? I think that depends on who you…
With the emergence of so many new and innovative Social Media platforms, they’ve naturally had to find their own niche. Some newcomers on the scene such as Pinterest, are used to collect images the user finds interesting. Instagram is oftne used to share pictures with a like-minded community, and Komunity.com is used to catch up…
The news is out: Twitter has released new functionality that allows you to create a new header image. It’s a pretty straightforward update to make and has great branding potential. Chris Burdge at bWest interactive wrote a great blog post with step by step instructions. It’s not rocket science and definitely worth the few minutes…
In a recent contest for the America’s fastest texter, Austin Wierschke of Rhinelander, Wisconsin, took home $50,000 in prize money that he says he’ll put away for college. Austin is the winner of the sixth annual US LG National Texting Competition in Times Square. While not likely to become someone who sends 100 texts a…