It can be challenging for Marketers and Destination Marketing Organizations to keep up with the never-ending turnover of trends, and let’s face it, this will not be slowing down any time soon. However, one thing that won’t change is the value people are starting to put towards experiences over materialistic acquisitions, and what better way…
If you have a hotel, vacation rental, restaurant, or attraction, then you should claim and optimize your Tripadvisor listing, as it is where travellers go to research. By the end of 2020, there were over 884 million reviews and opinions on travel experiences on Tripadvisor, a number hard not to ignore. Even with the devastating…
May 29 – June 4, 2016 is Tourism Week in Canada. It is the week we in the tourism industry are called to action to bring the importance of our industry to the forefront of governments’ minds – municipal, provincial and federal. We are encouraged to not only share economic impact, but to also convey…
