You’ve reviewed your marketing plan, revised your online marketing strategy, organized your Analytics, set up goals to track your success, it is all starting to come together. Now comes the tricky bit. Who is going to action all of those great tactics? Who is going to create your content, actively implement your social media strategy and monitor your channels? The best laid plans only work…
There is never a better time to review your marketing plan than right now. If it is all in order, great! You’re set to go. If there need to be some adjustments, let’s get started. A solid marketing plan helps you chart your way forward in the new year. Let’s start with a review. 1. How does your brand present? Do you have all…
In our last few posts we covered a couple of the reasons you should have analytics installed on your website and the importance of setting up goals to measure your marketing success. Now that you are collecting this data in your analytics account, let’s look at further streamlining your digital marketing and efficiently using Google Analytics reports. I think we can all agree to being busy….
When it comes to setting goals it is important to separate big picture from ongoing day to day. Two of the most common marketing goals for the upcoming year may be to increase traffic to the website or increase sales. This post is about identifying several types of marketing goals that might work for you and how to measure them so that you have meaningful…
The start of a new year is a great time to take stock of your company’s successes and areas for improvement from 2013. One of the big challenges can be in determining what those areas are. A free tool that is widely used and can help with this is Google Analytics. This tool enables you to evaluate your website traffic, where they arrived from and…
A New Year brings new resolutions and The Web Advisors are pleased to provide some key online marketing tips for 2014 for companies who have optimizing their online presence on their lists. 1. Have a Plan. Setting realistic goals and objectives is step 1 for “if you don’t know where you are going, any road will get you there”. (Lewis Carrol) When reviewing your strategy…
The Web Advisors are a small group of hard working marketers who like to have fun while we do our jobs. In the spirit of the holiday season, we found ourselves a little sidetracked on a winter adventure this week and thought we would bring you a smile… Having picked the snow out of our ears, we are back busily preparing for another exciting year of…
6 Tips For Managing Online Brand Reputation We recently presented a workshop to a group of golf course, hotel & travel industry operators on the importance of managing online brand reputation and really, the concept of reputation management extends across any business segment. Engaging your existing or potential clients through social media is important, however with statistics out there that 3 out of 4 active…
There are two fundamental ways to increase revenue to your business: 1. Grow your marketshare, or your percentage of the pie. 2. Grow the pie. A company’s business plan should incorporate strategies towards both objectives for long term sustainability. We are very privileged to work for numerous clients in the golf industry in Canada. Golf is an $11.5 Billion dollar industry according to the National…
Google and Kitkat? Who’d have thought? Talk about new marketing ideas! When Google decided to name its new OS platform after the Nestle’s four fingered treat, KitKat, more than one marketing mouth dropped. This takes ‘thinking out of the box’ to new marketing levels! London-based JWT, Kitkat’s marketing agency, came up with this clever product launch spoofing the tech industry with their “Future of Confectionary”. What stands…