There is no hotter ticket item these days in the world of digital marketing than video. Once thought of as a luxury, video is now a defined budget line item for many businesses. This comes as no surprise as the cost has come down, and the convenience of creating videos has improved significantly over the years. Many website builders can easily incorporate some form of…
We’re fortunate to specialize in tourism marketing across various sectors, from golf courses to hotels, tour operators and many other small businesses. Through no fault of their own, we notice that tourism businesses can be so focused on providing a remarkable experience for their patrons that marketing efforts can fall to the wayside. But it doesn’t have to be that way. We’ve assembled several small-budget…
With July 1st approaching, there is much buzz about CASL. Why July 1st and what is CASL you ask? Here are our Top 10 FAQ’s about CASL, garnered through reading the legislation, media reports, and acquiring our own legal consultation – UPDATED July 27th. Please note where recommendations are included, it is our marketing advice, not legal advice as we are not lawyers. Q1. What…
QR codes, the darling of the marketing world. More and more organizations are incorporating these little black and white (or custom) beauties into their advertising in the hopes of luring potential customers to their latest contest or special. The million dollar (is that enough anymore?) question is, do QR codes work? I think that depends on who you ask. Let’s consider a common implementation of the QR code…
